eGames Expo & Digital Lifestyle Show

eGames Expo to hit Melbourne again this November - alongside the Digital Lifestyle Show - to form the biggest interactive showcase in Australia!

The eGames Expo will return to the Melbourne Exhibition Centre - bigger and more diverse - with the addition of the Digital Lifestyle Show from November 14 to 16 in what is set to be the largest event of its kind to be held in Australia. The showcase, which is designed to provide visitors with a complete 'hands on' experience with anything and everything relating to electronic games and digital lifestyle, will form part of the International Digital Entertainment Festival (iDEF).

"According to a report by consumer analysts GfK, Australian consumers spent over $5 billion on digital devices in 2007, with sales expecting to top over $6 billion in 2008. The fact that over $1.3 billion was generated in the games industry alone last year, means that the digital entertainment industry is continuing to boom... in a big way," commented Peter Barlow, Festival Founder and Director.

"Digital Entertainment is the frontier to a new method of delivering entertainment, holding no boundaries and limited only to the imagination of the talented people involved in this industry working to bring music, games, film, television, video and mobile content and more to a global, digitally connected, audience. The Digital Lifestyle Show and eGames Expo, as part of iDEF, will recognise and applaud this exciting and innovative industry. It will also allow our talented local industry to showcase itself to the global market, with all eyes on Melbourne during iDEF '08."

The Digital Lifestyle Show and eGames Expo are supported by a number of major industry brands and associations. Offering consumers the chance to get hands on with the latest and greatest products and services, the Digital Lifestyle Show and eGames Expo will be 'packed to the rafters' with a wide range of devices ranging from high definition LCD and plasma screens and home entertainment systems to video games, consoles, personal computers and mobile devices.

Over 16,000 attended the eGames Expo last year - and all the big names are back again for 2008 to present the newest games, latest products and all the excitement which makes this the biggest interactive event in Australia..

"We have extended the reach to a wider audience specifically to showcase the digital industry in its entirety and give Australians the opportunity to see, try and buy literally everything and anything that's available today - and will be tomorrow - in the digital space," he added.

On stage presentations and 'hands-on' experiences with leading brands at the Digital Lifestyle Show will showcase the latest products and provide visitors with the opportunity to gain an insight into the digital products and services that are either already, or are set to revolutionise our lives.

The eGames Expo will feature a series of video games play-offs, designed to give visitors the chance to get really 'hands on' with all the games on show. Eager games enthusiasts will also be able to enter in the chance to win some great prizes. Intel's professional game players - Team Immunity - will be on hand to showcase the more serious side of game playing while giving visitors to the show the opportunity to play against some the best players in Australia.

A series of seminars and presentations will be held during both the Digital Lifestyle Show and eGames Expo, designed to provide students with the opportunity to gain an insight into the career choices that exist and the range of opportunities that the digital industry can provide.

For all the latest in the world of digital entertainment make sure you are in Melbourne during November to be part of the biggest interactive event in Australia. Check out www.idef.com.au for all the details.

Digital Lifestyle Show and eGames Expo
14 - 16 November 2008
Melbourne Convention and Exhibition Centre, Southbank, Melbourne, Victoria.
One ticket entitles entry to both shows.

Friday 14 November Industry, education, media session, expo open to the public
Saturday 15 November Open to the public
Sunday 16 November Open to the public

About the International Digital Entertainment Festival (iDEF)

The International Digital Entertainment Festival (iDEF) is the platform for events and activities to be held in Melbourne, Australia during November 2008 encompassing digital entertainment from an industry, education and consumer perspective with the support of major industry members and associations. The festival will include the biggest interactive event on the Australian calendar, - the Digital Lifestyle Show and eGames Expo - to be held at the Melbourne Exhibition Centre from 14 - 16 November 2008.

To help ensure strong growth in this sector, Develop, an ICT Symposium and Careers Expo will be held from 12 - 16 November at MCEC and other venues around Melbourne (to be announced) to provide the impetus and opportunity to bring education and industry together to help guide potential students, grow the skills of current industry members and help raise the profile of the local industry to the global market.

Other exciting activities and events will be happening during iDEF, ensuring that Melbourne is the focus of the digital entertainment world in November. For more details, to express interest in being involved as a presenter, exhibitor or to submit an event to run during the festival, contact the iDEF organisers via www.idef.com.au