Velvet Bloom Glimmer

Earlier this month, Melbourne based soul outfit Velvet Bloom dropped their steamy heartwarmer 'Glimmer' sharing another take from their anticipated debut body of work just around the corner. Now, the enthralling collective are revealing the gorgeous visuals to the new single and EP namesake with a collaborative video accompaniment, showcasing some of Australia's finest up-and-coming creatives. In celebration of the release, Velvet Bloom are thrilled to announce an upcoming run of Glimmer EP tour dates, hitting the road for six shows up the East Coast next month in the wake of the EP's release on Friday 8 April via Cousin Will Records.

Co-directed by Velvet Bloom frontwoman Maddy Herbert, bassist Anthony Rennick and multidisciplinary video artist Rhys Newling, the 'Glimmer' video features cameos from some familiar faces of the Melbourne music scene including artists, record store owners, DJs and more. The visuals are absolutely stunning, with every aesthetic element from set design to costuming and beyond honing in on the broader artistic community in the same familial spirit that the song itself embodies. Featuring corsets by The Daisy Lane, jacket by Cheeky The Label, and flower arrangements by frontwoman, stylist and creative tour de force Maddy Herbert with support from Tom & Daisy, the video is an all encompassing visual and aural delight and testament to Velvet Bloom's far reaching artistic excellence.

"We wanted to create something super special for this music video and I had a very specific vision in terms of aesthetics. After speaking to Rennick about the intention of the song and what it meant to me lyrically, the idea for the video came together quite quickly. We wanted to use mirrors to communicate how the people who we have the deepest admiration for are woven into the making of us as individuals. This was also the reason behind the family-portrait style videos of people who have played a huge role in supporting our journey! I love my community and feel extremely blessed to be surrounded by such incredible people. 'Glimmer' is an ode to my people." – Maddy Herbert, Velvet Bloom

The five piece of Maddy Herbert, Alex Marko, Anthony Rennick, Nic Morton and Miguel Hutton will be heading back to the live stage for a run of East Coast shows kicking off this April hitting up Forster, Brisbane, Sydney, Beechworth, Adelaide and Melbourne, with Herbert also playing solo in Canberra. Do not miss your chance to catch this captivating live act on the rise when they roll into a town near you.

Glimmer EP Launch Shows
Thursday 28 April
Sideway Bar - Canberra (Solo)

Friday 29 April
Manyana - Forster

Saturday 30 April
Lefty's Music Hall - Brisbane

Friday 6 May
Lazy Bones - Sydney

Saturday 7 May
Tanswells Hotel - Beechworth

Thursday 2 June
Crown And Anchor - Adelaide

Saturday 11 June
The Toff In Town - Melbourne