Soft Launch Release New Single 'Dinosaur'

Soft Launch kick-off their 2025 with new single 'Dinosaur', out now on Good Form Recordings/Parlophone. Listen HERE. The Anglo-Irish Art Pop quintet enjoyed a prolific 2024 as they set about showcasing their alt boy band sound for a modern pop ear. Idiosyncratic singles ​ 'Cartwheels', 'Piano Hands', 'In My Bed' and 'Milkshakes' all offered up insight into their captivating musical style.

The magic of Soft Launch was undoubtedly established at the numerous live shows they continually sold out - a trajectory across their first year that any new band would be envious of and culminated in their first sold out headline tour of the UK. They also conducted their first international tour in Australia in December supporting Two Door Cinema Club and Declan Mckenna. The breakout year saw them receiving accolades such as MTV Push Artist UK & IRE 2025, a Future Artists Ones To Watch 2025 on BBC Radio 1, 6 Music's BBC Introducing Ones To Watch 2025 as well as DORKs Hype List for 2025.

Soft Launch all write, produce, and interchange instruments on record and at their wildly energetic live gigs. Lead vocals come in various waves from Josh McClorey, Henry Pearce, Conor Price & Ben Quinn, with Limmer steadying The Beach Boys-esque ship. What's most impressive is the total trust they have in each other as songwriters. There's a single body around which these five boys pump their creative blood. Each of them an organ, each of them playing a vital role. There is no self-sacrifice and no self-aggrandising- it's one gorgeous egoless ecosystem.