Southern Comfort Reserve

SOUTHERN COMFORT RESERVES A NEW PLACE ON THE TOP SHELF

Australian launch of Southern Comfort Reserve, a unique premium spirit that is a perfect blend of six year old bourbon with classic Southern Comfort

Airlines have first class, car manufacturers make sports cars and Southern Comfort now has Southern Comfort Reserve, a perfect blend of aged bourbon character with smooth Southern Comfort taste.

In line with the increasing 'premiumisation' of all of the worlds' best loved products, consumers' tastes are evolving in such a way that they want versatility within their favourite product portfolio. Reflecting this consumer revolution, Southern Comfort has built upon its iconic flavour profile by adding six year old bourbon to the blend.

The pairing of Southern Comfort with an aged bourbon has resulted in a more pronounced bourbon taste that highlights rich oak, caramel and vanilla notes that dominate the palate. Mellowing any sharp whiskey notes are Southern Comfort's fruit flavours such as rich orange, sweet lemon and cherry, as well as subtler undertones of tobacco, cinnamon and spice. The result is an impressively balanced drink that will excite consumers of premium bourbons, scotches and rums alike.

Southern Comfort Senior Brand Manager Liz Heslop says, "Southern Comfort Reserve offers an exceptional flavour experience that is perfect to share with friends and colleagues. For Southern Comfort's very loyal followers, it provides a bolder flavour profile, and for those that are new to the family, it presents a unique and more complex character than other whiskeys. For those that love Southern Comfort exactly the way it is, Southern Comfort will still be available in its original form. Consumers should look out for Southern Comfort Reserve's platinum silver label on the top shelf next time they visit their favourite bar or local bottle shop."

Southern Comfort Reserve is the perfect after work drink to enjoy with groups of friends. It is best appreciated neat, on the rocks, or with your favourite mixer such as soda or cola. It is also a natural pairing with classic bourbon cocktails such as The Manhattan or Old Fashioned, or for more adventurous drinkers, try these refreshing summer cocktails:

Reserve Cuffs and Buttons

45ml Southern Comfort Reserve
15ml Peach Schnapps
15ml Lemon Juice
15ml Sugar Syrup (1.1)
10ml Dry Vermouth
6 Mint Leaves

Shake & Strain, and pour into Cocktail Glass. Garnish with Mint leaf.

Southern Comfort Perfect Manhattan

60ml Southern Comfort Reserve
15ml Sweet Vermouth
15ml Dry Vermouth
1 Dash Angostura Bitters

Shake & strain and pour into Cocktail Glass. Garnish Maraschino Cherry & Lemon Twist.

Reserve Lemonade Buck

30ml Southern Comfort Reserve
10ml Cointreau
2 Lemon Wedges
Top with Lemonade

Build, squeeze lemon, discard & stir in Highball Glass. Garnish Lemon Wedge.

Reserve Ginger Buck

45ml Southern Comfort Reserve
15ml Lemon Juice
Dash of Sugar Syrup
Dry Ginger ale or Ginger beer to top

Shake first 3 ingredients, strain and top with dry in Highball Glass. Garnish Lemon Wedge.


Southern Comfort Reserve is RRP $46.99 and is available from independent liquor retailers nationally.

* Know when to be reserved. Please drink responsibly.