SJ Lingerie Violet Valentine Collection

SJ Lingerie Violet Valentine Collection

Cult Australian intimates label SJ Lingerie is pleased to present its new Violet Valentine collection, in collaboration with Condé Nast contributor and fashion blogger Sonya Esman.

Comprising of three mix and match separates sets, a bodysuit and a robe, the eight piece French lace collection is SJ Lingerie's most considered and intricate collection yet, designed with the quintessential SJ Lingerie woman in mind. 'We've been fans of Sonya since the beginning, she's lighthearted, genuine and relatable, the ultimate SJ Lingerie muse.' Founder Katie Rackley said, 'Sonya kept popping into my head when I was designing this collection, so it made sense to have her as the face.'

Feelings on Sonya's part were mutual. Although she has huge social clout (nearing a million on Instagram alone) and has collaborated with Barney's New York and Elle Russia, she expressed genuine support for the SJ brand. She said,'I fell in love with SJ Lingerie a while ago, because they mixed edginess and femininity seamlessly. I am also a fiend for beautiful and delicate lingerie, making this a dream collaboration.'

The Violet Valentine collection will be available at: www.sjlingerie.com.au