Flexibraid Hat

According to the Australian Institute of Health & Welfare, melanoma of the skin is the third most commonly diagnosed cancer in the country and was responsible for 16,800 new documented cases in 2021. With 1 in 18 Australians purported to fall prey to this disease by the age of 85, year-round sun protection remains the primary form of prevention against this progressive illness.

As the travel industry slowly recovers and Aussies seek new adventures both locally and abroad, Australian headwear brand, ooGee, today launches their inaugural range of stylish, crush-resistant hats made from a proprietary, self-developed textile innovation called Flexibraid®.

The first of its kind in the Australian market, Flexibraid® technology interlaces extruded fibres and yarns into one single, continuous braid, and combines unique flexible filaments that maintain the shape of each hat regardless of wear time, storage conditions and the environment.

Approved by the Australian Radiation Protection and Nuclear Safety Agency (ARPANSA), ooGee's range of lightweight, breathable and travel-friendly hats are scientifically proven to provide UPF50+ sun protection and endure a variety of weather conditions, such as rain and wind. Constructed with the brand's discreet 'ComfyFit' internal headband, each hat can be uniquely adjusted to the wearer's head for a secure and comfortable fit.

Available nationally in a wide range of gender-neutral styles, colours and sizes, each hat in the ooGee range is inspired by an iconic Australian location and handstitched at their West Gosford facility.