Sheer Beep Interview

Pop artist, Sheer, has released "Beep," a bold single inspiring fans to never settle for less than they deserve. With sharp beats and a chic, powerful style, "Beep" is an unforgettable pop track perfect for any playlist or night out on the town. "Beep" is now available for streaming and download on all digital music platforms worldwide.

Invigorating melodies mixed with Sheer's sleek vocals take "Beep" to the next level. It's essential to remain honest with yourself throughout the journey of finding true love, which is a clear message she sends to fans looking to build a relationship. "'Beep' is an empowering song that shows women should not settle for anything less than their standards," explains Sheer. "It also describes the type of love they desire." The song, produced by Emile Ghantous (Pitbull, Charlie Wilson, Snoop Dogg), is an upbeat phenomenon that will surely get your group of friends dancing on a night out. A music video for the single will be released in June to showcase more of the song's fierce beat and individual charm.

Los Angeles- based pop singer, Sheer, is quickly taking the entertainment industry by storm with her trendy style and catchy, danceable songs. Her love for music stemmed at an early age, leading her to act in school plays and take vocal lessons at age seven. At 17, Sheer was picked to perform for a prestigious Israeli delegation, taking her to 23 states across the US, where she performed her upbeat electro-pop music for Jewish communities. Upon returning from the three-month tour, Sheer was accepted into the Israeli Military Band, where she then performed in front of soldiers, commanders, politicians, including the Prime Minister, developing her vocal abilities and live performance chops. After signing with High Table Entertainment, Sheer moved to Los Angeles to continue growing her career. She has worked with notable Grammy Award-nominated producers Emile Ghantous (Pitbull, Charlie Wilson, Prince Royce) and Roccstar (Ne-Yo, Post Malone, Usher, Rita Ora, Fergie, Kendrick Lamar, J.Lo).

"Beep" showcases Sheer's ability to create based on her own experiences. "'Beep' is close to my heart, and when women hear it and listen to the words, they will feel it!" With fiery lyrics and booming vocals, this song shows a spontaneous side of Sheer, who is not afraid to let her hair down, go on a joyride, and have fun. Download and stream "Beep" now on digital music platforms worldwide. To keep up with Sheer's journey, follow her on Instagram @SheerIsReal.

Interview with Sheer

Question: How would you describe your music?

Sheer: I would describe my music as pop/ R&B music mostly. I originally come from Israel so for some songs I like adding a middle eastern sound, just to spice it up a little bit.


Question: Can you tell us about Beep?

Sheer: So "Beep" is my second single, and I'm super excited about it. I really wanted to do a song that'll empower women and will show the women's perspective in a relationship and show how the women can be the dominant one as well. That's how the team and I came up with "Beep."


Question: Will there be a music video? What is the concept behind it?

Sheer: Yes, there will be a music video on June 30th. So check it out!
The concept is pretty fun. It's a night out in town, there's this girl that is kind of looking for trouble. She's in a party and decides to leave early because she's intrigued by a cute guy she just met. And I'll let you guys watch the rest :).


Question: Is there a particular message you hope listeners take from your music?

Sheer: I personally really hope that my listeners will be able to connect with it and feel powerful as I feel while listening to it. I'm all about women's power and that concept was what took us there. I don't know many of songs that represents how the women is in power in the relationship. That's the feeling I wanted to create.


Question: Tell us about working with producers like Emile Ghantous and Roccstar?

Sheer: Working with both of these producers was one of the greatest learning experiences I've ever had. As a small town girl, to be working with Grammy nominated producers is something crazy and unimaginable. They're both very different from each other in the type of music they like to create and also very talented. I got to experience a lot more genres and play around with different types of music and melodies through that. Both are geniuses in different ways.


Question: Do you prefer performing live or recording?

Sheer: Very tough question. My favorite thing to do as an artist is the singing part of it, so I really love both. I'll prefer doing both of these than go and shoot pictures. Going to the studio and play around with vocals harmonies and melodies is my favorite thing. On the other hand, I love performing. Love the rush and the adrenaline.


Question: Can we expect any upcoming shows?

Sheer: I really hope I'll get to perform soon. With this whole Covid situation who knows. Keeping my fingers crossed that stuff will start opening back up soon and everybody will feel well.

Question: What motivates you most when writing music?

Sheer: The thing that motivates me most whenever I write is probably thinking of how the song is going to sound by the end of it. Every time I start a song, I have no clue how it's going to sound. Ideas take time to build. But whenever I finish a song and I like the way it sounds it's the most rewarding feeling.


Question: Which music/artists are you currently listening to?

Sheer: My musical crush these couple of days has been Noga Erez. She's an amazing singer and writer and I just love her overall vibe.


Question: What or who was your inspiration to go into the music industry?

Sheer: Probably my parents. My parents always believed in me as a very little girl, and they inspired me to follow my dreams. At first, they didn't understand because they thought it wasn't the most practical job, but as I grew up, they realized how much it really means to me. They inspire me every day.


Question: If you could collaborate with another artist, who would it be?

Sheer: Honestly, one of my dream collabs is Doja Cat. I LOVE her. She's so powerful and super talented. I'd be more than honored to sing with her.


Question: What moment in your musical career stands out the most?
Sheer: The biggest moment I've had in my career was probably getting signed. I never would've thought it'll happen to me, I come from a very small country, came to the states and got to work with amazing producers, incredible team and meet a lot of great people in general.


Question: What has been your favourite part of becoming a music artist?

Sheer: Favorite part of being an artist is being able to tell my story through music. I think each one of us has so many sides to his personality and unlike most people I just get to share my personal story with other people through music.


Question: What's a typical day like?

Sheer: Typical day is probably vocal lesson, dance rehearsal and maybe a photoshoot. It depends on what day of the week :)


Question: What's next, for you?

Sheer: I'm really not sure what's next. My plan is to just keep on releasing new music constantly. maybe add acting in the mix. We'll see what the future holds together. I hope great things.


Question: Can you share your socials? (links please)

Sheer: Instagram 
TikTok 
Facebook 
Twitter 


Interview by Gwen van Montfort