Rumi Yogawear

Rumi Yogawear

In recent seasons, a cyclone of dizzying digital prints has blown across the fashion landscape making cash registers ring. -It-Girls' in graphic, printed pieces by designers like Mary Katrantzou and Peter Pilotto have seen street-style explode in an array of colour and prints.

Australia's newest, fashion-conscious activewear label, Rumi Yogawear (www.rumiyogawear.com) is proving to be a rising leader in digitally-inspired prints with their range fusing colour, prints and patterns in a range of street-style worthy leggings and shorts.

'Women are so much bolder and willing to experiment with their clothes these days", says Rumi founder, Melissa Chu.

'We feel confident when we dress bold, and that's where the prints came from. A desire to feed that confidence", she says.

More fashion-forward than flashdance, Rumi's apparel is also sustainable being produced from entirely recycled materials. Available exclusively online.