Passionata

Passionata

Playful seduction is the spirit of French lingerie label Passionata.
 
Made for the modern woman with a sharp mind and a vibrant body, Passionata is a real invitation to shine, play, sparkle and above all…enjoy!
 
The label brings a breath of freshness to the world of lingerie, making it possible for women to adapt their lingerie to their flirtatious personalities.
 
The brand, launched in 1988 by French lingerie group Chantelle is not afraid to inject cheeky humour into their brand message.
 
Passionata is designed for self-confident women who own the game of seduction. This tribe of women who love life and are looking for cute, feminine, tongue-in-cheek lingerie, is identified by the brand as 'Passionistas".
 
The Spring Summer 2015 collection titled 'Sexy Funfair" explores the world of the old school playground with all its colourful attractions and candy stands. Coquettish lace creations intermixed with cute polka dot sets in a delightful pastel palette naturally bring out the 'Passionista" inside every woman.
 
Internationally renowned model Valérie van der Graaf, who has been featured in last year's Sports Illustrated and Vogue Greece amongst others, incorporates to perfection the brand's young and fun spirit as pictured in the most recent lookbook.
 
Passionata is excited to finally arrive in Australia and will be available in selected boutiques and designated David Jones stores mid-March.