Netta drops her newest single, "Ricki Lake" (via S-Curve Records/BMG), continuing the Israeli artist/composer/songwriter's exciting journey of making some of today's most experimentally brilliant pop music. Her brash but lovable personality is front & center on this song, which is ripe with a self-empowered spirit, a sense of humor, and an infectious beat.
After winning the Eurovision Song Contest in 2018 with her Spotify chart-topping song "Toy", Netta has continued to turn heads with her electrifying visuals, genre-breaking quirk pop, infectious charisma, glass-shattering vocal prowess, and looping ingenuity. 2019 saw Netta on international stages and in unique situations including catwalks at leading fashion events and a stroll with Prince William during his visit to Israel. Her music and videos continue to gain popularity, notching over 600 million global streams to date.
The video for "Ricki Lake", which is a highly irreverent, junk food-laden, absurdist look at commercialism, serves as Netta's fascinating love letter to American culture.
"I used to watch the "Ricki Lake Show" obsessively when I was a teenager, and I was fascinated by all the colorful characters she featured in her show. It was a glimpse into the ultimate America at its best and worst. Like Ricki's guests, we're all seeking guidance, quick solutions and simple life hacks that would make us happy and would take away the sadness. A new jacket, a new nose, a happy meal or cellulite reduction," said Netta about the inspiration for both the video and song.
As Netta noted, "Ricki Lake", the song and the person, is about being a happy individual, listening to your gut instead of society's rules, and dancing to your own drum. Ricki Lake for me was always how the misfit became America's sweetheart, and this song and video are my cheesy, messy and greasy homage to her."
Question: How would you describe your music?
Netta: A very weird afternoon lucid dream; when you're dancing at a party with your grandma and she takes your wallet. Then you wake up and say WTF?! That's how I want listeners to feel when they hear my music.
Question: Can you tell us about Ricki Lake?
Netta: She was a very popular TV show host in the 90s. When I was 13 it was big here in Israel, and the first time I was exposed to American culture, for better or worse. She interviewed a lot of colorful characters, and the first time I saw an underdog become America's sweetheart. They all came to her with problems, which planted a seed for how we look up to influencers today with answers to our problems. Like how the whole world looks up to Kim Kardashian, how to have an ass like her, a nicer nose, flatter stomach, etc.
Question: Is there a particular message you hope listeners take from your music?
Netta: The answer is "I'm not gonna teach you how to bake a cake." I modeled in a bathing suit last year, and I've gotten both a lot of good and bad feedback. A lot of people ask how I find my confidence. And it's basically just a non-apologetic approach for being who I am. Don't take life too seriously, we should all just feel free with who we are.
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