Lana Hopkins Mon Purse Interview

Lana Hopkins Mon Purse Interview

Recognised as a Rising Star in Inside Retail Top 50 People in Ecommerce. Lana is the Founder and CEO at Mon Purse, which launched in October 2014. Mon Purse is disrupting the mass customisation space by offering customers an intuitive, easy and fast way to design and personalise their perfect European made handbag. All you need to do is choose your style- each will be individually made – in 4 weeks and sent to you.

Whether its Smooth Small Grain, Jewel Goatskin, Crocodile Emboss or Metallic Emboss- Mon Purse has used the power of ecommerce to create individual pieces for each fashion mogul!

Interview with Lana Hopkins

Question: What is Mon Purse?

Lana Hopkins: Mon Purse was born from the belief that every woman should only carry a handbag she truly loves.


Question: How does the process of Mon Purse work?

Lana Hopkins: http://monpurse.com/your-design-guide OR simply monogram your clutch (EXPRESS option): http://monpurse.com/leather-pouch

You can now design your own, one of a kind, luxury, bespoke handbag.
Designed by you.
Handmade in Europe.
Free delivery worldwide.
Covered by our -Quality Guarantee'.
Seriously.
50 million combinations......... (imagine you had one of each!)

Our belief is that every woman should only carry a handbag she truly loves... and you can now express your difference with your very own one-of-a-kind luxury handbag.


Question: How did you use the internet to capture business and popularity?

Lana Hopkins: Through social media, especially instagram and blogger/influencer endorsements.
Relevant Quality blogs- content is king.
Focus on UX/UI - simplifying the user experience is crucial.


Question: How important is social media to your business?

Lana Hopkins: Instagram is a great place for sharing designs; it's a very important platform.


Question: Can you provide your own top tips to outperform competitors?

Lana Hopkins: Focus on your own core competencies rather than compete, look after your customers - this is the golden rule #1 and create an unforgettable exceptional quality product.

For Mon Purse this means having our first class atelier will individually craft your dream handbag using only the finest quality European leather, interior lining and premium hardware. Our foremost emphasis is on excellent workmanship and attention to detail: the perfect cut, immaculate seaming and flawless stitching.

This was our dream. To provide you with the tools to create your perfect handbag.


Question: Honestly, how many handbags and clutches do you have?
Lana Hopkins: A lot! But a lady can never have too many bags or shoes!


Interview by Brooke Hunter