JEANS by ASOS

JEANS by ASOS

This week ASOS launch their Jeans by ASOS campaign to celebrate individuality – the differences that exist between the jeans trends we're championing this season and the group of diverse, interesting people who wear them.

ASOS jeans equip people with the tools to express their individuality through their style, empowering the unique, the fearless, the eccentric, the brave, the loud, the quiet and the bold.

This campaign, launching March 20th, is a celebration of that individuality – the differences that exist between the jeans trends we're
championing this season and the group of diverse, interesting people who wear them.

With over 120 brands and 2,200 styles across menswear and womenswear, brands include everything from authentic heritage denim labels such as Levi's and Wrangler to newer brands such as One Above Another and YOURTURN.

Our ASOS label jeans collection, created by a team of in-house denim design and buying experts, is continuously evolving across fabrics, fits, design and direction.

We've recorded a series of compelling short films that bring the remarkable characteristics of -Jeans by ASOS' to life. Working with director Mees Peijnenburg and photographer Hazel Gaskin, each film features a striking person who embodies the spirit of
one of our key jeans styles in an unexpected location.

From a musician who is -noisy by nature' tearing it up in ripped jeans while playing drums atop an LA skyscraper, to a girl who is -wild by nature' powering through the streets of Hollywood on horseback in a pair of ASOS' customised jeans, these films show what it means to be an individual – and proud of it – in jeans that are as unapologetically different as you are.

Be brave, be proud, be you, in the freshest jeans by ASOS.

Come cool facts….

Womens:

Australia exceed sales expectations in maternity jeans  

The Ridley High Waist Skinny Jeans are the womenswear Number 1 best seller. Last season we sold 32,000 units!!

On average we sell 225,000 units of jeans a month and sold £2.7m units in the last year, across ASOS Brand, Brands and Outlet

Mens:

Menswear bestsellers are Skinny, Super Skinny and Ripped Skinny – these are most popular across all countries
2.1 million men's jeans sold on site in the last 12 months - 177,000 units sold a month