HEROES FOR THE OCEAN: Piping Hot and Marvel join forces to inspire ocean action

Australian surf brand Piping Hot has joined forces with Marvel to launch its Heroes for the Ocean surfwear made with recycled polyester that features iconic Marvel superheroes on its new boardies and rash vests. Piping Hot is committed to protecting our oceans and has saved 14.6million plastic bottles from entering our oceans in its mission for clean oceans. The new range is available exclusively at Target online and in stores Australia-wide.

The launch of the new range will empower a new generation of Marvel fans to become Heroes for the Ocean as plastic pollution threatens our oceans and becomes one of the biggest environmental issues of our time. As we slowly come out of lockdown and we look beyond the pandemic, a recent survey  of 2,000 Australians found that the top issue we care about after climate change is the state of our oceans.

The concern we have for our oceans is no surprise as 85 per cent of Australians live within 50 kilometres of the coast, making it an integral part of our laid back lifestyle. Piping Hot has been intertwined with Australia's surf culture since 1975. Rather than being nostalgic for the past, the brand is looking ahead to protect the Australian coastal lifestyle far into the future.

"Oceans are our most valuable resource and are essential to human survival. We believe the protection of our oceans needs more urgent action. This is why all Piping Hot products contain materials that are recycled, recyclable, renewable and biodegradable." says Amy Low, Brand & Marketing Director, Piping Hot. 

"As a brand that was born from a love of the ocean from a family-friendly coastal town, we are on a mission to make sustainability affordable for families and find new ways to protect our oceans by constantly improving and innovating our products to meet the highest environmental standards."  

The new range of recycled surfwear encourages Aussies across the country to be heroes of the ocean and take action on ocean pollution by being mindful of the impact their purchasing decisions have so we continue to enjoy the beauty of our oceans.

The affordable range of Heroes for the Ocean boardies and rashies has UPF50+ sun protection priced from $18 to $25, exclusively available in Target stores Australia wide www.pipinghot.com.au