Dolly's Dream & Smiggle

Dolly's Dream & Smiggle ask Aussie kids to Choose Kindness in 2022

 
Following two years of severely disrupted school and home life, Smiggle and Dolly's Dream are asking Australian kids to choose kindness when they head back to school for 2022.

To help spread the message far and wide, Dolly's Dream and Smiggle have created the Choose Kindness keyring to be sold to raise funds for the organisation as part of their ongoing partnership supporting young

 
The Choose Kindness keyrings are just $2 and available from Smiggle stores all over Australia and online from Wednesday 12 January 2022, with the proceeds from the keyrings sold donated to Dolly's Dream for its work with children and parents around Australia.

 
"We're asking Australian kids to use their pocket money to buy a keyring, and maybe one for a friend, and display them on their bag as a tangible reminder to be kind throughout the year," Dolly's Dream manager, Stephen Bendle, said.

 
"The hope is that sharing this message of choosing kindness reminds all kids to look after their friends and classmates, to be kind and to speak even if their voice shakes."

 
The Choose Kindness campaign is part of fulfilling the vision of Dolly's Dream, to bring a cultural change around the issue of bullying – Dolly's Dream is committed to empowering and educating the community to prevent bullying and cyber bullying.

 
Dr Charlotte Keating, psychologist and Advisory Board Member of Dolly's Dream, said the beginning of the school year is ideal for gently opening up the lines of conversation with your child to encourage trust and confidence.

 
Following two years of severely disrupted school and home life, Smiggle and Dolly's Dream are asking Australian kids to choose kindness when they head back to school for 2022.

 
To help spread the message far and wide, Dolly's Dream and Smiggle have created a co-branded Choose Kindness keyring to be sold to raise funds for the anti-bullying organisation as part of their ongoing partnership supporting young people and parents.

 
"We're asking Australian kids to use their pocket money to buy a keyring, and maybe one for a friend, and display them on their bag as a tangible reminder to be kind throughout the year," Dolly's Dream manager, Stephen Bendle, said.

 
"The hope is that sharing this message of choosing kindness reminds all kids to look after their friends and classmates, to be kind and to speak even if their voice shakes."

 
Smiggle and Dolly's Dream are also encouraging Australian families to take the Kindness Pledge in Smiggle stores and receive a free Kindness Certificate.

 
The Choose Kindness campaign is part of fulfilling the vision of Dolly's Dream, to bring a cultural change around the issue of bullying – Dolly's Dream is committed to empowering and educating the community to prevent bullying and cyber bullying. Dr Charlotte Keating, psychologist and Advisory Board Member of Dolly's Dream, said the beginning of the school year is ideal for gently opening up the lines of conversation with your child to encourage trust and confidence."After the last couple of years, young people are online more than ever before, and awareness and prevention of bullying has never been as important. No one deserves to be bullied or hurt," Dr Keating said.

 
She also said talking to parents or another trusted adult is one of the best 'first steps' for stopping bullying.
"With one in five Australian young people reporting being socially excluded, threatened or abused online and 55 per cent of those seeking help from their parents, it's vital that your children know you will listen calmly and without judgement – and support them," she said.

 
"Research shows that young people who perceive their parents as loving and supportive are less likely to cyber bully, for example," Dr Keating said. "We can teach our children to treat others how they would like to be treated – with kindness and respect."

Smiggle is calling on their thousands of fans around Australia to always choose kindness at school and at home, and to speak to a trusted adult if they see or experience anything that makes them think someone is being bullied.

Proceeds from this year's Choose Kindness campaign will help support parents in having more conversations on the impacts of bullying and where they – and their kids can go to get help.

"After the enormous success of the Choose Kindness keyring campaign run with Smiggle in 2021, Dolly's Dream saw an opportunity to not only start a conversation with Aussie kids about preventing bullying, but also to raise some much-needed funds to run our critical services and programs," Stephen Bendle said.

 
"The focus for Dolly's Dream this year is to support parents and young people in rural and regional Australia.
Our Parent Hub, the Dolly's Dream Support Line and Dolly's Dream Family Tech Plan have all been designed to provide rural communities with access to the same support as city families."

Are you, or someone you know, struggling? If you are, you can get free, confidential help from a trained counsellor on the Dolly's Dream Support Line on 0488 881 033.

No referral is needed, and the line is open to anyone who needs support, five days a week from 6am-10pm daily.

For more information about Dolly's Dream, visit dollysdream.org.au