Hardys Zero

Accolade Wines, one of Australia's largest global premium wine companies, has marked an exciting
milestone with the release of its first zero-alcohol wine range, Hardys ZERO. With first-to-market access to
world-class and cutting-edge de-alcoholisation technology, Accolade Wines is leading a revolution and

 
Hardys ZERO, is a new South Australian range crafted by one of Australia's oldest and most iconic wineries, Hardys. The range is made using state-of-the-art technology that gently de-alcoholises the wine while retaining natural flavours and body, without compromising on taste.

Paul Burnett, Accolade Wines ZERO lead winemaker, says the Hardys Zero range will give wine lovers who were previously sceptical about the world of zero-alcohol wines a lasting impression with the vibrant range retaining aroma, body, sensation and natural flavour.

"A few years back the perception was that low and no-alcohol wines meant a compromise on taste but today, with new innovative technology, that's no longer the case. Thanks to Accolade Wines' significant investment, we can now offer a superior tasting experience versus other zero-alcohol wines. It's a game changer for the industry."

The Hardys ZERO range is crafted by carefully selecting parcels of the best grapes and de-alcoholising them through the revolutionary new process. Accolade Wines has first-to-market access to the leading-edge
technology, Zero Tech X, which produces delicious and quality zero-alcohol wines with retained natural flavours, aroma and body.

With the alcohol removed but natural flavours of full-strength wine retained, Hardys ZERO requires less sugary additives versus traditional de-alcoholising techniques. The results are low sugar and low calorie zero-alcohol wines, giving consumers zero reasons to not enjoy another glass.  Mindful drinking is on the rise globally, with consumers increasingly interested in products that embrace a more balanced lifestyle.

Non-alcoholic wines are one of Australia's fastest growing drink categories, with the annual growth rate for the category well above the total wine market.

The growth rate forecast by IWSR1 for the next five years (2021–25) is 15 per cent per annum on average,
compared with less than 1 per cent per annum for total wine volume.

Burnett says even though the betterment trend and mindful drinking shows no signs of slowing, it's essential that flavour and quality isn't scarified when it comes to no-alcohol wine.

Burnett explains, "We know consumers are increasingly more conscious of their alcohol consumption and
on occasion are looking to switch to low-to-no alcohol options to find more balance. However, we cannot
underestimate the importance of taste as part of their decision.

"The Hardys ZERO range is crafted with the same care and passion as our alcoholic ranges; wines that Hardys fans around the globe know and love. Delivering the same great taste with zero alcohol, Hardys ZERO is the ideal wine for everyday or special occasions, and consumers who still want to enjoy the ritual
and reward of a glass of quality wine, without the alcohol," continues Burnett.

Hardys ZERO Shiraz 2020 is blended from fruit picked at optimum maturity resulting in a wine that displays
vibrant bright colours, a ripe flavour profile, and a rounded palate with soft fine tannins. Vintage 2020 was
an excellent year for red wines in South Australia, resulting from a warm, dry summer season which provided ideal conditions for growing.

The Hardys ZERO Shiraz 2020 (RRP $13) is available at Coles Supermarkets nationally. The full range will
be available later this year with further stockists to be announced.

For more information on Hardys Wines, visit www.hardyswines.com