Halo Effect in marketing

What is the Halo Effect in marketing and can my small business leverage off it?

The halo effect is simply forming an overall positive impression of something because of one good characteristic. Or in marketing terms, a halo ad effect occurs when two brands with the same trademarks have spillover effects on each other from their own advertising. An example would be Coca-Cola Classic advertising having an impact on Diet Coke.

Sure, you are thinking right now, my business or my brand is not a multinational or global company so how can I create a halo effect or leverage from that kind of brand energy?

Referral marketing does a very good job of that for small to medium business. You can leverage from an individual or business that is celebrated in your marketplace for the traits that your target audience is looking for.

Find a niche online magazine or networking site whose audience believes is a great place to find relevant information and reviews that they can trust. Place an article, review or sponsor newsletters, the person reading the article will feel more confident about the product or service because they have faith in the site. Find a brand ambassador online, it may be a blogger, or a perceived expert in a networking site that relates to your product business or market.

Here are some great sites to consider:

www.femail.com.au
www.girl.com.au
www.mamamia.com.au
www.codenamemax.com

For more information or advice contact female@female.com.au