Armani Junior x Emporio Armani

Armani Junior merges with Emporio Armani, as the latter broadens its extensive offering

In keeping with its ongoing plan to streamline and reposition its brands, the Armani Group announces that Armani Junior will merge with Emporio Armani from the autumn/winter 2018-2019 collection. This is in line with Emporio Armani's pioneering concept of being a hub of clothes and accessories for all occasions, intended for a transversal target market that now also includes children.

The junior line changes label but continues to express a contemporary spirit with an eye to the latest trends. The collection now has closer ties with the world of adults, from which it draws inspiration and ideas – as is expressed by the new advertising campaign, created
through the lens of Federico Leone: photos of little characters moving naturally against a neutral background, playing with grown-ups' accessories.

Created in 1982, the children's line (Armani Junior) offers clothes and accessories for all occasions for children and teenagers: a happy combination of fashion, comfort, quality and natural flair. Today the collection includes a range dedicated to newborns and babies (0 -
36 months), the junior girls' line (4 - 14 years old) and the junior boys' line (4 - 16 years old).