Wella Professionals for Mary Katrantzou at London Fashion Week

Wella Professionals for Mary Katrantzou at London Fashion Week

The Look: NEO GEO: The hair look at Mary Katrantzou AW13 perfectly suited the character and attitude of the Mary Katrantzou girl. 'Mary's designs are technically brilliant but with a feminine edge, I wanted to create a hair look that mirrored this aesthetic", said Eugene Souleiman, Wella Professionals Global Creative Director of Care and Styling.

The hair look was based on two contradicting styles, a technically brilliant geometric short fringe at the front of the head and an organic, raw textured ponytail at the back, creating tension within the look. 'There's something very medieval about the short boyish fringes, the girls almost look like choir boys, yet when they turn around you get this beautiful, very feminine high ponytail that stands away from the head and swing as the girls walk on the catwalk" adds Eugene.

Custom cutting 32 fringes, in the highly pressured backstage environment is not something most hairdressers would consider but as Eugene puts it 'I thrive on working in pressured environments. You certainly wouldn't do this if you were work shy!"

Get the Look:

Start with freshly shampooed and conditioned hair, for coloured hair use Wella Professionals Brilliance shampoo and conditioner
Rough dry the hair and brush back into a high ponytail – bind the ponytail with layers of elastic so it stands away from the head
Spray SP Hydrate Finish on to the lower ends of the ponytail to create separation and texture, then comb through and shake to encourage natural movement
Then apply a small amount of Wella Professionals Create Character to the mid-ends of the ponytail and lightly scrunch with your hands and allow to dry naturally for a sporty/ beachy texture
Using Wella Professional Stay Styled Hair Spray, spray across the front section of the hair, spraying very close to the head to create a gel like texture and set the hair in place
Take a colour matching hair piece (or clip in fringe) and attach to the roots of the pulled back hair
Using a large barrelled curling tongs, tong the roots of the fringe so that it falls naturally away from the head
At the show, Eugene custom cut short fringes which sat just above the ear then arched up on the forehead

Products:
Wella Professionals Brilliance Shampoo and Conditioner RRP $24 each
Wella SP Hydrate Finish $32
Wella Professionals Create Character $24
Wella Professionals Stay Styled Hair Spray $24
Wella Professionals is available in salons nationwide.

For stockist enquiries please contact 1300 889 886.
Follow Eugene Souleiman and Wella Professionals backstage at Fashion week on twitter @WellaPro