The Upside of Irrationality
The Upside of Irrationality
The Unexpected Benefits of Defying Logic at Work and at Home.
So, you think you're rational? Think again ...
Why do we behave the way we do? In this new book, bestselling author and behavioural economist Dan Ariely helps us understand:
We learned from the 2009 economic crisis that irrationality is an influential player in financial markets. But it is often the case that irrationality also creeps into our daily lives and decision-making - in slightly different and vastly more subtle ways. Dan Ariely explores the many ways in which our behaviour leads us astray in our romantic relationships, our experiences in the workplace, and in our temptations to cheat. Blending everyday experience with groundbreaking analysis and new research into our decision-making processes, Ariely explains how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities.
Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University, with appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, and the Department of Economics. He has also held a visiting professorship at MIT's Media Lab. He has appeared on CNN and CNBC, and is a regular commentator on National Public Radio's Marketplace. He lives in Durham, North Carolina, with his wife and two children.
The Upside of Irrationality
HarperCollins Australia
Author: Dan Ariely
ISBN: 9780007354771
Price: $35.00
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