The Pink Stuff Multipurpose Cleaner

Instagram's undisputed queen of clean and glamour mum Mrs. Hinch's go-to cleaning product has finally reached our shores at just $7 a tub – she and her legion of four million #hincharmy Insta-followers call it nothing short of miraculous.

The Pink Stuff is super-tough on stains, penetrating then removing dirt, grease and grime, leaving surfaces shiny clean… all while using 99% natural cleaning particles. Whether you're cleaning tiles, glass, paintwork, outdoor furniture, cooktops, ovens, pans, doorhandles, sinks, baths, showers, BBQs, car wheels and even trainers (the list is endless), The Pink Stuff will rid most surfaces of all marks with ease.

The Pink Stuff and Scrub Mommy (Scrub Daddy's partner in grime) are the perfect pink dynamic duo. Both brilliant on their own, but unstoppable together. Forget scrubbing – even for really stubborn or baked-on stains, just leave a layer of the miracle pink paste on for a few minutes before gently sponging off.

"Get your tub of Pink Stuff and your Scrub Mommy and start Hinching away all those stubborn marks on the inside of the oven and glass" says Sophie Hinchcliffe, aka Mrs. Hinch. "Or take The Pink Stuff and a Scrub Mommy and work a decent amount of the paste onto the filthy underside of a saucepan. Leave for a bit and then work your Scrub Mommy in circular motions to work the paste into the pan then scrub off any burnt-on debris. Scrub Mommys is non-scratch so you won't damage your pans, leaving them as good as new!"

The Pink Stuff is currently seeing mums setting social media alight around the globe beyond just Instagram… On TikTok, @maraleebell has clocked up 800K views beautifully upcycling her old brass doorhandles here, while @beckyboo___ cleaning 10 years of dirt off her oven as the ultimate challenge is trending here, and Liz from Texas cleaning a door completely covered in kids scribbles has over half a million views (and counting) here.

Over on YouTube, The Pink Stuff's five highest rating fan videos have clocked up over half a million views – here are five of their best cleaning hacks

• Tea and coffee stains in the bottom of old cups - Scrub Mommy is perfect for reaching the inside bottom rim

• Grouting between tiles – use an old toothbrush

• Anything rusted – doorknobs, knockers and handles, towel rails, toasters, kettles, bins and beyond

• Old bicycles or kiddie scooters looking muddy, dirty and rusty? Use the Pink Stuff on the wheels and frames to bring them back to life

• Metal garden furniture has a habit of rusting if it's left to the elements - use The Pink Stuff to remove the rust and get chairs and tables shining like new

The Pink Stuff is imported exclusively by CleanHQ for purchase at www.cleanhq.com.au

• The Pink Stuff - The Miracle Cleaning Paste - $6.95

• The Pink Stuff + Scrub Mommy twin pack - $13.50

• The Pink Stuff 3 Piece Bundle - $19.50

• The Pink Stuff Pink Power Bundle $59.95

• The Pink Stuff + Scrub Daddy Mega Bundle $58.50

About The Pink Stuff

• The Pink Stuff is produced by Star Brands, a British company dedicated to designing cleaning products that allow you to clean your home with ease

• In addition to the much-loved original The Pink Stuff - The Miracle Cleaning Paste, the new Miracle Cream Cleaner and Multi-purpose Cleaner spray offer versatile cleaning with amazing results

• The range also includes

o    The Miracle Bathroom Foam Cleaner

o    The Miracle Laundry Oxi Powder Stain Remover - Colours

o    The Miracle Laundry Oxi Powder Stain Remover - Whites

o    The Miracle Laundry Oxi Stain Remover Spray