One man... creating an International brand!

Peter Alexander is a true entrepreneur. Founder of 'Peter Alexander Sleepwear', Peter grew the company from a single man operation on his
living room table, to an internationally recognised sleepwear business and household name. At the peak of the business, when it was growing by 40% a year and having international success, Peter sold his company to the 'Just Group'. Today, he still manages the on-line part of the business.

The Peter Alexander story is both compelling and inspiring. At age 24, Peter decided to be his own boss. Like many before him, the start-up phase was difficult, so what did he do and how did he do it? What mistakes did he make,
what did he learn and would he do it all the same again? Are there 'secrets' to building brand loyalty? Clearly he has the answers.

This event will not only showcase the business acumen of an Australian business icon, but will also provide plentiful opportunities for attendees to network. Great RACV Accommodation door-prize also on offer!