Pantene Anti Ageing Haircare

Lines & wrinkles may be the first sign of getting older, but hair also shows signs of ageing, adding years to an appearance. Pantene has conducted research into the effects of environmental and chronological damage on hair and found that hair health and condition directly contribute to hair ageing. To help fight the ageing process, Pantene has developed the Pantene Pro-V Time Renewal range to restore the look and feel of younger hair.

A recent haircare survey found that 81% of Australian women believe ageing has had an impact on the look and appearance of their skin.* However just as a good skincare regimen is important in maintaining a youthful appearance so is healthy hair. Many Australian women are unaware that hair can age just as the skin does. Younger hair is soft, smooth and shiny while "ageing hair" can become tired, dull and dry.

Hair grows approximately 1-2cm per month, so hair that is shoulder length is about 2 years old. In that time hair can experience a myriad of damage including mechanical, thermal, environmental and chemical damage. Exposing the hair to these elements not only aids in accelerating the ageing process, but is also far more damaging than chronological hair ageing. A twenty year old who exposes her hair to excessive environmental damage can have hair with the chorological age of a sixty year old.

Over two years, hair is exposed to a range of stresses including:

Washing hair every 2 days, equates to 356 washes (even washing can cause friction between the strands)

Blow drying hair twice a week, hair strands will be blow dried 208 times

Colouring every 8 weeks, leaves the hair exposed to 13 colour treatments

During the summer months, exposure to heat, humidity, UV intensity, chlorine, and salt water can add up to 24 weeks of environmental damage

The Pantene Pro-V Time Renewal range hydrates tired and dull strands, helping to restore shine and radiance. Time Renewal Shampoo cleanses and conditions even after the hair is dry thanks to intensive conditioning ingredients that are deposited on the hair strand as the product is rinsed. Time Renewal Conditioner deposits evenly on damaged areas, restoring the hair so that it appears smooth, shiny and younger looking.

Also new to the range, Pantene Pro-V Time Renewal Shine & Fortifying Tonic, a non-sticky tonic that helps turn back the clock on years of colouring, blow drying and styling. Pantene's Time Renewal Shine & Fortifying Tonic works to renew hair shine and brilliance in dry, brittle aged hair by providing an extra burst of protective and nourishing conditioners. The tonic can be used after shampooing and conditioning to further seal in moisture, or as a refresher in between washes.

Hair ageing is further explored in the Beauty Myths Busted: Shine at Any Age booklet. Pantene has collaborated with a panel of beauty, science and hair experts, to look at the environmental and habitual factors that cause hair ageing and to address some of the myths surrounding hair and hair care. The booklet is also packed full of tips to help consumers look and feel their best so they can shine.

Pantene Time Renewal Shampoo and Conditioner 400ml RRP $11.99
Pantene Time Renewal Shine & Fortifying Tonic RRP $11.99

Pantene Pro-V Time Renewal range is available from all leading mass stores and pharmacies. For stockist enquires: 1800 028 280