The summer of 2017 was dubbed the 'angry summer' by climate scientists. Heat broke 205 records and more extreme weather is anticipated for 2018, Climate Council of Australia reports. Dr. Alice Rudd from Skindepth Dermatology says -it is important for all parents to be educated about sun damage- 100% of children will have moles on the skin by the age of two, compared to Spain where only 26% of children will have moles by age 10. Our Australian sun is one of the most brutal and harmful contributors to sun damage; it is possible that early sun exposure kicks off a mutagenic pathway that is exacerbated with every subsequent sun exposure. Mothers need to be educated about their baby's skin/ and shield it from the harsh rays.'
The mechanism by which a baby's skin is more sensitive are not entirely known. There have been studies showing that skin becomes thicker with age, and that the thinner skin of babies may confer less potent protection against damaging UV rays, meaning it can burn more easily. Whilst it's difficult to say how much of adult sun damage occurs because of childhood exposure, it has been reported that exposure to high levels of sunlight in childhood is a strong determinant of melanoma risk
Musluv muslin baby covers help protect babies' skin with a layered technology that provides superior UV protection and retains breathability and tested air permeability for baby's safety and comfort. The design also features cotton ties on each corner of the wrap that can easily attach to a baby carrier or pram, allowing for increased ventilation and for heat to escape.
Dr Ritu Gupta, specialist dermatologist from Platinum Dermatology Skin Specialists in Ultimo, says -I think that there is a lack of awareness amongst parents of the extent of the need for sun protection in babies. If you hold a muslin up and see the light through it, then it's probably only going to have a UPF of about 8. Covering a pram with ordinary muslin is inadequate. It's really a matter of education – parents know that they should use a pram cover but they need to make sure it really is effective at blocking UV, otherwise it's just giving a false sense of security.'
Musluv muslin baby covers are incredibly versatile and can be used as a baby wrap, light blanket, pram cover, mat, car window sun shield or burp cloth; making them the perfect gift for expectant mothers.
Founder of musluv, Natasha Jacquot says, 'The reason why we developed musluv covers is because we were worried by the numbers of mums and dads we saw covering their prams with muslin wraps and blankets, unaware of how little sun protection they give. We wanted to give them a flexible solution for all outdoor situations."
Musluv muslin baby covers set the benchmark for luxe design, set to stand the test of time. Consumers can purchase with confidence knowing that musluv muslin covers are machine washable and have been subject to a rigorous testing regime before being released to the market.
Musluv's UV treatment follows the Oeko-Tex 100 standard of safety ensuring that it contains absolutely no harmful substances.
Question: What originally inspired the creation of Musluv?
Natasha Jacquot: I was inspired to create musluv through my own need as a new parent for a good, flexible sun shade solution.
Once, I was on the top open-level of a shopping centre car park with my first baby, Alex. There was no shade, the sun was beating down and the entrance to the mall felt like it was miles away. I felt completely stuck and I didn't know how to transfer him from the car to the mall safely. I ended up having to half-jog with him in my arms across the car park, praying I wouldn't trip, to try and avoid exposing him to UV unnecessarily.
I didn't want other parents to be in that same position I was. I knew that what parents really needed was a solution that was very simple and always on hand.
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