Everything's coming up kiwi!

Ever since ARTEC kiwi coloreflector shampoo joined the ARTEC Colorist Collection, it was an overnight sensation! kiwi was introduced to Colorist Collection as the balancing shampoo because of its gentle cleansing and hair protectant qualities. It wasn't only hair color clients who fell in love with it!

The fresh sweet kiwi aroma, coupled with lustrous lather and amazing styling results, made kiwi an immediate success! When kiwi coloreflector conditioner and kiwi bodifying detangler followed, the response was identical.

Their latest line extension the 'kiwi coloreflector styling and finishing range' is finally here.

The popularity at the back bar in salons during hair color services, as well as the popularity at the retail level with clients, makes the kiwi coloreflector system much in demand. The new line is comprised of five unique color protection styling products and four unique color protection finishing products.

Because kiwi coloreflector styling & finishing products remain in the hair between washes, they offer optimum, long lasting hair color protection. Aside from the superior styling benefits, hairdressers and clients appreciate the great kiwi botanical aroma.

Why kiwi?
kiwi coloreflector styling products all contain a natural, luxurious botanical blend of haircolor protection ingredients such as kiwi fruit, fennel seed extract, wild pansy and coffee bean.

Kiwi fruit contains natural Vitamin E, an anti-oxidant which helps prevent oxidation and haircolor fade. Oxidative effects on the hair are due to the restructuring of molecules that damage or change hair color. This process not only happens during the processing stage of hair color but can also occur because of the environment. Vitamin E not only stops oxidation on the day of the chemical service but continues to protect the hair between salon visits.

Fennel seed extract is a natural, extraordinary hair color protectant. Fennel seed contains enzymes that prevent unnecessary stress on the hair due to the use of hair color, or other chemical services. Chemical residuals left in the hair are considered a form of environmental stress. The enzymatic action of the fennel seed neutralizes developer residuals which may still be present even after the hair color is rinsed out. These residuals can modify the color of the hair and damage valuable lipids. By scavenging these remaining chemical residuals, the enzymes in the fennel seed work to prevent problems within the hair while at the same time nourishing the scalp.

Wild pansy and coffee bean botanicals are natural protein bonding sun filters which protect hair from the harmful effects of UV light.

Celebrities that love Kiwi:

• Jenna Elfman: Kiwi Hydrating treatment, KIWI Shampoo, KIWI Coloreflector Conditioner
• Helen Hunt: kiwi shine wax
• Lisa Rinna: KIWI Bodifying Detangler
• Portia deRossi: Kiwi Shampoo
• Paula Cole: KIWI Shampoo, KIWI Conditioner
• Azura Sky: kiwi shine wax
• Lucy Liu (by Robert Hallowell): kiwi manipulating wax for cover of Maxim mag
• Cameron Diaz: kiwi blow serum, kiwi shine wax, kiwi detailer spray
• Julia Stiles: kiwi shine wax

kiwi coloreflector styling & finishing products are now available in professional salons across Australia. For your nearest kiwi coloreflector styling & finishing product stockist, please contact ARTec Head Office on 1 300 651 173.

Competition! Competition!
New from ARTec is the technically advanced styling and finishing products to protect haircolor - KIWI Enter for your chance to win some of these fantastic kiwi coloreflector products.