Dandruff myths debunked by Head & Shoulders Anti-Dandruff Shampoo

Dandruff myths debunked!

Head & Shoulders launches NEW Intensive Solutions

A recent Newspoll study shows that many of the myths surrounding dandruff are still hovering in the back of the minds of many Australians1. It was revealed that 1 in 2 Australians think that if you have dry skin you will get dandruff, while over 2 million Australians would not date someone with dandruff. No wonder there are so many singles out there considering that around half the population suffers from dandruff and its related symptoms at some stage in their lives!

Head & Shoulders have introduced a new era in Anti-Dandruff solutions that can help to ensure there are more healthy scalps across the nation who can now be moved into the eligible stakes. The new Intensive Solutions range contains 2% of the active ingredient Zinc Pyrithione (ZPT), and the new formulation provides efficacy not seen before in Head & Shoulders Shampoo.

Celebrity stylist, Sophie Roberts says, "Its amazing how many of my clients experience dandruff from time to time, and theyre all quite self conscious about it. I always recommend Head & Shoulders, as it not only keeps the signs of dandruff under control but also gives the benefits of a regular shampoo, delivering beautiful, conditioned hair."

"Although it may sound like a harsh shampoo, the new Intensive Solutions range actually has a great conditioning formula and when used with one of the regular Head & Shoulders conditioners, will give you great results - plus help get your confidence back!" said Sophie.

An additional survey conducted amongst dermatologists following the preview of Intensive Solutions at the International Academy of Cosmetic Dermatology Congress in 2006, found that 8 out of 10 dermatologists surveyed would recommend Head & Shoulders Intensive Solutions to their patients2.

In clinical studies of new Intensive Solutions, it was found that of subjects with the most severe form of dandruff, 87% showed a significant reduction in flaking in three weeks3.

Further consumer insights from the Newspoll study also included:
• 2.4 million Australians believe dandruff contributes to hair loss
• 1 in 3 Australians think that people who dont wash their hair regularly have a higher chance of getting dandruff
• 1 in 5 Australians think that dandruff shampoos are too harsh and wont leave their hair smooth and shiny like a regular shampoo

The truth of the matter is, as supported by researchers from the Australian Hair & Scalp Foundation, the source of dandruff, Malassezia, is a fungus which lives on everyones scalp. Over activity speeds up the bodys normal shedding of dead skin cells as well as the production of new ones. This results in the five signs of dandruff:

1. Dry scalp

2. Flakes

3. Oiliness

4. Itchiness

5. Irritation

The launch of new Intensive Solutions shampoos continues to place Head & Shoulders at the forefront of anti dandruff technology. Intensive Solutions will be available in two variants; for normal hair and for dry/damaged hair. The new range not only offers excellent dandruff control but also gives you the benefits of a regular shampoo with the best ever H&S hair and scalp conditioning and moisturising formulation, invigorating fragrance and great new look pack.

The new Head & Shoulders Intensive Solutions range is now available from supermarkets and selected pharmacies.

Head & Shoulders Intensive Solutions - Normal hair 70mL RRP $2.99 220mL RRP $8.99

Head & Shoulders Intensive Solutions - Dry/damaged hair 70mL RRP $2.99 220mL RRP $8.99

New Head & Shoulders Intensive Solutions = Superior Dandruff Control

www.headandshoulders.com.au

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1 This Newspoll study was conducted by telephone in March 2007 among a representative sample of 1201 adults aged 18+ nationally.
2 Survey conducted amongst 35 dermatologists who attended the IACD conference, Dec. 2006
3 P&G Clinical Testing