Hallmark's Signature Collection

Hallmark's Signature Collection

In today's fast-paced digital world, meaningful connections are more significant than ever before, with a handwritten card holding the
highest emotional value of any form of communication.*

The shift to digital once predicted the end of the greeting card – but personalised, bespoke and handcrafted cards remains in vogue
with Hallmark's Signature Collection.

Inspired by life's champagne moments, the Hallmark Signature Collection has released 90 new designs into its offer of 180
handcrafted cards, featuring intricate detailing, removable gifts, custom commissioned artwork and thoughtful messaging suitable
for any occasion.

Jennifer Nolch, Hallmark Australia Marketing Director, says that sending and receiving fashionable greeting cards is a prized form
of communication as there is a high emotional connection between people when a card is both handwritten, and bespoke in design.

'The goodwill gesture is valuable to the recipient because it shows thoughtfulness and effort, especially given that time is a precious
commodity. Premium cards are likely to be showcased and kept for sentimental reasons rather than easily forgotten or deleted like
e-messages," Nolch says.

A personalised note in a premium Hallmark Signature Collection card lets your friends and family know you're thinking of them, no
matter the occasion.

The Hallmark Signature Collection raises a glass to lasting memories with cards that mark birthdays, weddings, anniversaries, new babies and more, perfectly capturing your individual style and celebrations.

Available at Target, NewsXpress, The Lucky Charm and independent retailers, retailing from $9.99.