Fisher-Price™ reveals new insight into Australian mums' hopes and wishes for their children. A new video, starring Aussie mum and TV presenter Jules Sebastian, will launch in the wake of the Fisher-Price™ Mums' Hopes and Wishes survey*, a global study revealing mums' approach to parenting from around the world. Watch the video here.
Question: What can you tell us about the Fisher-Price™ video?
Dr Katie Heathershaw: We've created a video all about Australian mums' hopes and wishes for their children. The video marks new research from Fisher-Price, which reveals mums' attitudes and approach to parenting from around the world. As a Fisher-Price expert I feature along with my colleague, midwife Natasha Boschetti and Australian mum and media personality Jules Sebastian, talking about how the survey findings relate to Australia and how as a nation we provide the best start for our kids.
Question: What do you hope parents take from the Fisher-Price™ Mums' Hopes and Wishes video?
Dr Katie Heathershaw: The video shows that Mums believe love is the most important thing for their child's development. We found that motherhood is ultimately a universal experience and mums, wherever they are in the world, are always looking for the best start for their baby.
Question: What surprised you most about the Fisher-Price™ survey?
Dr Katie Heathershaw: The surprise was that Mums around the world are more similar than they are different: today's mums seek a balance to development for their children, placing greater emphasis on a child's character over academic achievement. The study revealed that happiness, respectfulness, kindness, honesty and politeness were the words used, more than bright, intelligent and smart. The study also revealed that mums across the globe believed they were their child's first and best teacher and that they had a most important job to do.
Question: What are your hopes and wishes for your children's future?
Dr Katie Heathershaw: As a mum, I'm always thinking about how to give my children the best start in life. It's so important to me that they grow up to be happy, well-rounded, confident individuals. Lots of playtime, outdoor experiences and family time are top of my list for creating a bright future!
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