Charming, bespoke and very, very tempting are a few adjectives that come to mind when describing the gorgeous home, gift and kitchenwares shop Belinda Janes. Located in the heart of Ashburton's café scene in Melbourne since 1993, this family-owned store caters to life's big moments (engagements, weddings, christenings) as well as to the little ones. It also does a roaring trade online via its website www.belindajanes.com mailing to tens of thousands Australia-wide and around the world and is now set to expand even further with the launch of it's -total gift giving service'.
This new gift giving service means that customers can choose from any of Belinda Janes 4000 + gift lines, and then have their gift professionally gift wrapped with a personal message and delivered to the gift recipient. All parcels are tracked so customers can see when the gift is received. The wrapping service is totally free (there is a $10 flat rate for postage or free postage for gifts over $100), making this an ideal service for anyone whose time is at a premium. Belinda Janes also arranges for Australian customers to have their gifts sent internationally, which is very popular at Christmas time. For the lucky people who live in Melbourne, gift-wrapping is also available in store (just ask!) as well as for all phone orders.
Belinda Janes is the brainchild of Belinda Whiting. She launched the store over 20 years ago and although relatively small in size, its reputation and market share is comparable to some of the leading department stores Australia wide. Belinda Janes store and belindajanes.com are able to offer a huge range of stunning products from designer cutlery, china and glassware to fun children's bakeware and contemporary cookware classics. Belinda Janes also offers the same if not more competitive prices on its products, making them viable competition for the larger homeware stores such as Sydney's Peters of Kensington and leading department stores.
Belinda Whiting has become a homewares expert through her years of experience building one of the most successful homewares stores in the country. She knows what works for each demographic and for each occasion. 'Ashburton is an eclectic neighbourhood," she says, 'we have traditional -old money' customers who live side by side very happily with younger new-to-the-area families. And online we have clients ranging from miners and their partners in Western Australian to high school teachers in Tasmania. We cater to all budgets (items range from $1 to $100s), tastes and all life stages and of course to all the big and little milestones in life that make it so special. We are a family owned business – I run it with my life partner Mark and we have three small children and everything we do is from the heart. I honestly believe that's why we have been so successful.
'We also know and love each thing we sell here because we are old-fashioned retailers. There is a real relationship with each item because we have chosen it with care and much thought. I think that is another reason why people love Belinda Janes."
'Our reputation for quality homewares is far reaching and the Belindajanes.com word is certainly -out'", confirms Mark Phillips, Belinda's husband and business partner.
So what to buy?
'Belindajanes.com is ever evolving and we constantly refresh and change the products online – so our clients always have new items to view," comments Belinda. 'It's hard to recommend any one item over another but here are a few ideas and links if you are shopping for a gift for a major life event:
Christening Gifts
Classic Toys
Engagement/Weddings
Milestone birthday for 30, 40, 50 and 60somethings (and those fabulously beyond of course!: Spode
Eden By Portmerion
Beauty
Kitchenware
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