The Australian Fitness & Health Expo is the industry's largest expo for the fitness and health industry in Australia. The pinnacle event for the fitness industry, the expo attracts more than 15,000 buyers and connects attendees with manufacturers, suppliers and retailers in health and fitness industry.

Diversified Exhibitions today announced the strategic brand repositioning of its award winning exhibition, the Australian Fitness Expo. The new look Australian Fitness & Health Expo will be a more targeted event, consolidating the strengths of the existing show and increasing the visitor demographic from the health sector.

Exhibition Manager, Ashley Robertson, said that the evolution was not a complete re-brand but a repositioning of the exhibition in order to benefit exhibitors by continually providing new, relevant and hard to reach buyers.