Allen's 25% Less Sugar Range

A Treat That's Too Good To Be True? Allen's Unveils All-New 25% Less Sugar Range

Australia's favourite confectionery brand ALLEN'S is giving lolly lovers nationwide a reason to smile as it launches a new range of lip-smackingly good lollies made using 25% less sugar*.

ALLEN'S 25% Less Sugar range has been designed to satisfy the soaring demand from Aussies for more natural ingredients.

The two must-try packs have been carefully crafted using all-natural flavours, and without artificial colours or sweeteners and are guaranteed to make your taste buds tingle.

ALLEN'S Grubs come in a fruity mix of five flavours: raspberry, pineapple, apricot, blackberry and lemon, while ALLEN'S Strawbs are bursting with a mouth-watering berry flavour**.

Taking more than 200 days to perfect, each new lolly has undergone over 100 tantalising taste tests to help create the delicious new recipes, which will complement the existing ALLEN'S range.

Nestlé Head of Marketing Confectionery Joyce Tan said: "We know that Aussies are extremely passionate when it comes to their lollies, and that they only expect the best from ALLEN'S. Our number one focus has been on creating the best taste possible, with 25% less sugar and absolutely no artificial sweeteners.

"These tasty treats are sure to spark smiles across the nation and are perfect for those wanting to indulge in a reduced sugar treat, which is still satisfyingly delicious. They're also guaranteed to deliver on the amazing flavour and quality people expect from us, so lolly lovers won't have to compromise on taste. Go on Australia, treat yourself good with the new 25% Less Sugar range from ALLEN'S!"

The ALLEN'S 25% Less Sugar range (RRP $2.95) is available now in Coles, Big W and independent supermarkets nationwide – keep an eye out for the new look packaging inspired by the all-natural flavours.