Yves Saint Laurent Forever Youth Liberator

Yves Saint Laurent Forever Youth Liberator

Yves Saint Laurent Forever is now on sale. Forever Youth Liberator Serum is a new breakthrough in skincare technology boasting over 100 years of research and 7 Nobel Prizes. Victoria Beckham and Rihanna are the latest celebrities to use the range.

A sample of Yves Saint Laurent Forever is waiting for you instore at Myer and David Jones stores nationally.

Glycobiology: 100 years of research, 7 Nobel Prizes
1 major Yves Saint Laurent discovery: glycans, 'the youth cellular keys"

Naturally found in the skin, glycans plays a crucial role in cutaneous equilibrium. Their level diminishes over time, leading to the 'locking" of the cells and blocking the youth process. Yves Saint Laurent has identified an innovative combination of glycans, called Glycanactif™, which unlocks the cells to reactivate their vital functions and liberate the youth potential at all levels of the skin.

Proven results: Anti-wrinkle Lift. Plump. Radiance.
Instantly: skin is more luminous 68%
After 7 days: wrinkles are less visible 80%
After 1 month: skin is more plumped 72%
2 out of 3 women give up their usual serum.

Forever Youth Liberator, liberate youth within your skin from the age of 30.

Youth By Yves Saint Laurent
A genuine breakaway brand that has always supported change and upset established codes, Yves Saint Laurent, after joining the L'Oréal Group, hit the skincare market running with a radical viewpoint: 'Youth is a state of mind that cannot live without science."

Which science for Yves Saint Laurent? Glycobiology.

With this major initiative in the skincare market, Yves Saint Laurent is dedicated to playing a leading role in all three key areas of cosmetics (make-up, fragrance, skincare), to developing the geographic zones where skincare is key (Asian markets, in particular) and to becoming one of the top 5 cosmetics brands in the world.

Glycobiology, A Science of the Future in the Medical Field
The fruit of more than 100 years of research and recognised by 7 Nobel Prizes, glycobiology is a revolutionary science which M.I.T. calls one of the 10 fields of science that will change the future of medicine. Yves Saint Laurent is an exclusive beneficiary of this groundbreaking technology.

YSL Skinscience: A Platform of Unique Expertise Serving Skin Research

Yves Saint Laurent has developed an unprecedented initiative with the creation of the YSL Skinscience Committee composed of world-renowned experts in glycobiology and dermatology, together with L'Oréal researchers. This pioneering approach to skin research is opening the way to progress in the cosmetics field by applying glycobiology to the skin for the first time.

Gycobiology Applied to the Skin and Cosmetics for the First Time
A major discovery: 20 years of research on skin glycobiology
Glycans, the youth of cellular keys

Glycans are complex molecules that represent 80% of the biosphere. Glycans play a vital role on membranes within cells and between cells.
Naturally present in the skin, their level diminishes with age, leading to 'locking" the cells and blocking the youth process.

YSL Creates Forever Youth Liberator based on Glycobiology
Among billions of possible combinations, the YSL.SKINSCIENCE Committee identified an innovative blend of glycans, called Glycanactif™, which unlocks the cells to reactivate their vital functions (in vitro test) and liberate youth at all levels of the skin.

Glycanactif™: 3 Glycans, 3 Functions, 3 Layers of the Skin
The ingenuity of Glycanactif™ lies in its structure, which is built around an exclusive, patented trio of glycans.

Developed to be a genuine key to the cells, Glycanactif&trade 'unlocks" access to the cells to reactivate the skin's youth-promoting functions. This breakthrough complex recreates the glycans lost with age, promotes the synthesis of the components that form the matrix of the skin's structure, and stimulates the mechanisms of skin regeneration.

Like the glycans contained in the skin, Glycanactif™ regulates 3 functions:
In the cells, it triggers metabolic reactions
On the surface of the cells, it promotes communications
Between the cells, it restructures the intercellular tissue

Glycanactif™ regenerates the skin in 3 areas:
In the epidermis: it stimulates the synthesis of the hyaluronic acid receptor CD44.
In the dermal-epidermal junction: it reconstitutes the perlecan glycan.
In the dermis: it reconstitutes glycosaminoglycans (GAGs).
My Youth Index, an Exclusive YSL Diagnostic Tool
Clinical evaluation experts have discovered that for each woman 6 signs of youthful suffice to determine her apparent age: between the eyebrows, around the eyes, below the eyes, the shape of the lower part of the face, around the lips and the corners of the lips.

The exclusive YSL My Youth Index helps to determine the 3 most noticeable signs for each woman in order to target her perceived age most effectively. The efficacy of Forever Youth Liberator products has been demonstrated using the My Youth Index.

After the first month of application, clear esthetic improvements are noticeable on the 6 identified signs.

My Youth Index will be used at points of sale as a diagnostic tool and for perfectly advice on the products and the application methods tailored to the needs of each woman.

Results Proven Under Independent Dermatological Control
Instantly: skin is more luminous 68%
After 7 days: wrinkles are less visible 80%
After 1 month: skin is more plumped 72%
2 out of 3 women give up their their usual serum.

Clinical visible results on the 6 signs of youth: The anti-age performance of the serum has been clinically evaluated and visualised by an independent dermatologist using the My Youth Index.

The Forever Youth Liberator Line
Forever Youth Liberator is a complete line of skincare with proven effectiveness: Anti-wrinkle Lift. Plump. Radiance. At the heart of this beauty ritual, Yves Saint Laurent offers an iconic serum with exceptional results. This serum holds 8 international patents. The line has undergone local adaptations to respond to the various beauty rituals and the expectations of women around the world, in particular the development of a specific serum for Japan and an eye contour cream specifically for the U.S. and Japan.

Forever Youth Liberator Serum 30ML: $120.00
Forever Youth Liberator Crème Normal Skin 50ML: $145.00
Forever Youth Liberator Crème Dry Skin 50ML: $145.00
Forever Youth Liberator Crème SPF 50ML: $145.00
Forever Youth Liberator Fluide SPF 50ML: $145.00
Forever Youth Liberator Creme YEUX 15ML: $99.00
Forever Youth Liberator Cleanser 150ML: $55.00 Forever Youth Liberator Cosmetic Water 200ML: $55.00