World PLAY-DOH Day

It's time to open a can of imagination as PLAY-DOH celebrates its 60^th Anniversary, with celebrations to be held around the world on World PLAY-DOH Day on September 16^th.

Since its 1956 debut, the iconic PLAY-DOH yellow can has become synonymous with creative play as well as being a fun family favourite!

Now selling into more than 80 countries across the globe with more than 3 billion cans of PLAY-DOH compound sold, PLAY-DOH is not only fun but one of the world's leading toy brands that was included in the National Toy Hall of Fame in 1998.

In Australia, we have grown to love the PLAY-DOH brand as it continues to encourage creative, hands-on play and for World PLAY-DOH Day, Australians are being encouraged to explore what's possible with PLAY-DOH.

'Throughout the past 60 years, the PLAY-DOH brand has evolved to meet kids' ever-changing play styles, while continuing to deliver imaginative and open-ended play experiences which we know are very important to parents," says Sarah Dalli, Senior Brand Manager, Hasbro Australia. 'We look forward to celebrating the iconic brand with parents and children Australia-wide."

From a simple can to a more elaborate play set PLAY-DOH is the #1 reusable-modeling compound with more than 500 million cans produced each year.  The brand is so popular that urban legend has it that if you took all the PLAY-DOH compound created since 1956 and put it through the PLAY-DOH FUN FACTORY playset, it would make a snake that would wrap around the world 300 times!

It's easy to be a part of the 60^th anniversary celebrations. Fans can follow the PLAY-DOH brand as it celebrates its 60^th anniversary at facebook.com/playdoh, and share their own memories using #PLAYDOH60.  

Or create your own PLAY-DOH party and share the fun! To learn more about the PLAY-DOH brand, visit http://playdoh.hasbro.com/en-au