Aveda announces a new global campaign WALK FOR WATER that acknowledges the daily struggle of over one billion people who do not have access to clean water. On Sunday 19th April, Aveda will host a series of 6k walks in participating cities (Sydney, Melbourne, Brisbane and Perth) to raise awareness, funds, and excitement for the need to protect clean water around the world.
Six kilometers represents the average distance that women in developing countries walk daily to collect water (UNICEF). Executed locally by Aveda salons and spas, the walks in Australia will raise money for Global Greengrants Fund, a nonprofit that supports grassroots efforts to preserve clean water and protect the environment in more than 100 countries worldwide.
-Worldwide, 1.2 billion people lack access to the water they need to live. If the current trend continues, in less than 20 years, two-thirds of the worlds people will not have access to enough water. (Water Treaty)
-To date, Aveda has raised $4.9 million for organizations protecting clean water and hopes to raise an additional $3 million (USD) for water-related issues in 2009.
-Earth Month is an international effort during the month of April to raise awareness and funds around a common cause. Earth Month 2009 builds upon the momentum created by the Aveda Earth Month 2007 and 2008 campaigns to work towards making clean water accessible to every person on the planet.
SYDNEY:
JOIN THE 6KM Walk from BONDI to BRONTE:
Meeting Point: Bondi Park
Sunday 19th April for a 10am start.
MELBOURNE:
JOIN THE 6KM WALK through the Royal Botanical Gardens
Meeting Point: CNR Birdwood Avenue & Domain Road
Sunday 19th April for a 10am start.
BRISBANE:
JOIN THE 6KM Walk from Manly to Moreton Bay
Meeting Point: Bottom of Cambridge Parade
Sunday 19th April for a 10am start.
PERTH:
JOIN THE 6KM Walk for Walk Perth
Meeting Point: Trigg Island Caf - FINISH: Sorrento Surf Club
Sunday 19th April for a 10am start.