Viva La Frock Celebrates a new range of fab frocks

Celebrate a new range of fab frocks for Spring / Summer at Viva La Frock.

VivaLaFrock.com.au

Spring / Summer 2007, the new season of contrasts, and the season of the dress. Think summer dresses, spring dresses, maxi dresses, vintage dresses and cocktail dresses. Hemlines are micro or maxi and colours are either vibrant or neutral.

You can indulge in your passion for gorgeous dresses at a stunning new online boutique!Viva La Frock is a one stop dress shop showcasing a range of top Australian labels; Barbarella Vintage, Cooper St, Vallen, Mint, Rebecca Thompson, Very Very, Zayt, Joveeba, Natasha Gan and Hussy can all be found online as part of the Spring/Summer range. Also keep you eyes out for the new range for fashion designers Empire Rose and Honey & Beau due early 2008.

All packaging at Viva La Frock is carefully hand-packed, and beautifully presented, as one very happy customer said "it is like receiving a present in the post".

Our Top 3 dresses for Spring / Summer 2007

1. the kaftan - sheer or satin, embroidered or print. The choices are endless!

We love the Barbarella Vintage white embroidered kaftan (also available in black), $170. Simply exquisite and subtly sexy. Style it as is with some metallic sandals and lots of bangles or try strappy heels for a night out on the town! Oh so pretty!

Lets us share a few Secrets of the Kaftan with you:
1. Keep it simple: don't over accessorise! A simple bangle stack and an over-sized tote will complete the look.
2. Think flat metallic sandals - bringing out the pretty bohemian in you.
3. Its versatile - wear it billowing, belted or accessorized for evening. Make the look your own.


2. New look maxis

....floor sweeping, waist hugging, back bearing in wild vintage or geometric prints - simply beautiful and ever so chic.

Hang, trendy fashionista and talented designer behind Sydney label Barbarella Vintage specialises in designing vintage inspired maxi dresses which are an online exclusive to Viva La Frock, "My recreated Vintage maxis are reminiscent of the 70's, a time when women looked effortlessly glamorous."

Maxis are best worn fitted at the waist or the bust; invest in a good push-up bra to further accentuate your curves.

For cooler nights, wear it with a hip-length cardigan and wide belt. Or simply wear a skinny metallic belt or tie a ribbon around your waist.

For footwear - think studded, embellished or metallics! Accessorise with an oversized bag and over-the-top trinkets.

A maxi will take you from the beach to cocktails at night.

Floral, wild or geometric prints. Maxis are big news this season.


3. Bold Vibrant Colours

Vibrant rich hues - Crimson, marigold, yellow, turquoise to name a few.

You will definitely make a bold statement with these vivacious hues this Spring Summer!

Joveeba's Spring Summer collection is a stunning mix of sexy prints, seductively short hemlines and bold colours including lovely shades of turquoise, sun and crimson.

Make sure to add the absolutely fabulous Joveeba Girls Night Out Dress in Sun (pictured) to your Summer wishlist, due in-store at VLF at the end of October. This is one ultra-fab dress, a little more pricey but deserves a special mention. We hope you think so too!

Or you can let your inner glam shine with a gorgeous vibrant turquoise mini frock from Cooper St, the Chizzy Racer Tunic. Perfect for this summer as bold colours and minis come out to play.

We are also very excited about the Mimosa Pleated dress by Very Very available at VLF late October in a range of rich vibrants hues: Scarlett and Yellow.

Get your colour kick online now! There is something to suit everyone at VivaLaFrock.com.au.

Whatever you decide for this Spring Summer make sure it is an expression of you, celebrating your individual sense of style and not influenced by the latest in hyped up trends.

Mervat Gasham, founder and owner of Viva La Frock says; "we want women to look and feel fabulous whilst promoting individuality of fashion style. Viva La Frock is built by women for women and is the place to go for a broad range of unique, affordable, hand picked dresses from leading and upcoming designers in Australia."

Already Viva La Frock has resonated with women from all over Australia and the reviews so far....

"I received my dress today, and it is fabulous, thank you!
Beautifully presented and carefully packaged, I felt like I was
getting a present (well I suppose I am!). Dress is great quality and
fits perfectly. Will definitely be visiting VLF for future purchases :)"
Alison, Sydney, September 2007.

Finally, as Coco Chanel says "Look for the Woman in the dress" (that could be you!).

Happy Spring Shopping.
x

www.VivaLaFrock.com.au