Tommy Hilfiger's & Enrique Iglesias' New Men's Fragrance, True Star

TOMMY HILFIGER AND ENRIQUE IGLESIAS UNVEIL TRUE STAR MEN,A NEW MEN'S FRAGRANCE COLLECTION

"True Star Men is a fragrance for the modern man. It's inspired by international music star Enrique Iglesias, who is the quintessential contemporary man. He's talented, cool, charismatic and appeals to both men and women worldwide with his casual and relaxed sense of style. "-- Tommy Hilfiger

True Star Men is a new men's fragrance collection inspired by global music icon Enrique Iglesias. True Star Men offers an "unplugged" moment of creative inspiration by the music idol.

"Enrique is a dynamic force of creative energy whose easy style and raw talent has made an indelible mark on the global music scene. True Star Men captures his confident, charismatic personality and appeals to the modern man who is in touch with the pulse of the moment," said Robin Mason, Vice President Global Marketing, Aramis and Designer Fragrances.

Modern and sensual best describe the True Star Men collection. Inspired by Enrique's sexy, yet easy-going style, the fragrance immediately draws one in with its crisp, invigorating scent and then relaxes the senses with a warm blend of notes. The fragrance captures a man's edgy yet casual appeal and can be worn on any occasion.

A soft-spiced wood fragrance, True Star Men's opening attraction begins with the cool crispness of a pink grapefruit, blended with mysterious tones of black licorice. The fragrance builds with a modern softness from saffron and sandalwood, making it easy to wear.

"With True Star Men, we wanted to develop a fragrance of contrast from a unique blend of captivating notes so that when you wear the fragrance, it envelops you with a relaxed yet addictive feel," stated Raymond Matts, Vice President, Corporate Fragrance Development Worldwide, Aramis and Designer Fragrances. "This fragrance, like its inspiration, Enrique, speaks to a man who has his own identity, is secure and at ease."

"As an artist I'm constantly looking for innovative ways to express myself creatively; working with Tommy to create True Star Men has allowed me to do so" said Enrique. "With my music, I am constantly experimenting with new sounds and lyrics to create songs and this scent was created in the same fashion."

With clean lines and an elegant demeanor, the True Star Men Eau de Toilette bottle is molded by a cool, translucent charcoal gray glass with a thermo luster metallic finish, and is designed to resemble a microphone that Enrique would use on stage. The bottle's forms and surfaces resonate with a masculine attitude and energy. The carton features custom blue and silver foil with an accent color of red that pops off the top panel and inside flaps.

To support the launch, both an extensive television campaign directed by David LaChapelle and print campaign photographed by Mario Testino will capture Enrique in a personal moment of creative expression. In addition, non-traditional media outlets will be utilized to target the music audience and capitalize on Enrique's universal popularity.

Enrique Iglesias has sold nearly 40 million albums all over the world. Currently, he is completing his next album, which he's been recording in studios around the world, from Sweden to Los Angeles. For his latest CD, he collaborated with world-class producers like Mark Taylor & Paul Barry, Max Martin, Kristian Lundin and Anders Bagge. Music from the new album will be included in the exciting True Star Men advertising campaign.

True Star Men EDT 50ml $78
True Star Men will be available now. Exclusively at Myer Stores nationally.

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Imagine a fragrance that entices the senses, captivates the mind, and is no longer just a fragrance it evolves into an aura. Each sensation illuminates an element of surprise: cool temptation, casual sophistication, and smooth warmth.

True Star for Men is sensual, seductive, even addictive, yet delivered in softness and elegance. It expresses a new type of masculinity for today's man: a casual feeling of laid-back and sexy, where he feels confident, she feels caressed, and they're both left wanting more!

Fragrance Family: Soft-spiced wood

Enticing Sensation: A cool airy wave of citrus derived from pink grapefruit combined with crisp watery notes creates a bright enticing sensation to the initial impression.

Caressing Softness Sensation: A dewy green vibration, balanced with notes of orris, provide a contrasting masculine understated elegance. The sweetness of black licorice combined with a rice note provide a deep soft textural sensation.

Seduction Addictive Sensation: A seducing addictive quality is achieved through the use of saffron combined with sandalwood and soft wood notes. This combination with a brushstroke of vanilla provides the signature and a unique softness to men's fragrances.

True Star Men Collection

True Star Men EDT
30ml $52 50ml $78 100ml $105
Infused with the True Star Men fragrance, this refreshing After Shave tones and soothes freshly

True Star Men After Shave
100ml $85
Infused with the True Star Men fragrance, this refreshing After Shave tones and soothes freshly shaven skin by relieving irritation. Protects against dehydration and dryness with a light moisturizer and gives skin energy. Formulated for all skin types. Apply to clean, dry facial skin after shaving.

True Star Men After Shave Balm
100ml $86
Lightweight and soothing, this post-shave soother and comforter calms the skin and helps reduce skin's sensitivity to post-shave discomfort. It leaves skin feeling soft, smooth and comfortable. Lightly scented with the True Star Men fragrance, this After Shave Balm absorbs quickly and instantly relieving skin irritation. Formulated for all skin types. Apply to clean, dry facial skin after shaving concentrating on irritated areas.

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