Looking for hidden fashion treasures at op-shops and charity stores is nothing new among savvy shoppers and switched on fashionistas, but now their secret's out.

This spring and summer looking fashionable and stylish just became a whole lot easier thanks to Vinnies - yes you heard it, Vinnies!

Sure anyone can go into a fashion chain and pick out what's 'in' right now but anyone with a true love of fashion and an eye for style knows there's a little more to a great outfit than picking up something everyone's wearing.

So, this September why not be 'Styled by Vinnies' and take a leaf out of the books of fashion icons the Olsen Twins and London It girls Agyness Deyn and Alexa Chung who have swapped many of their 'labels' for the finds on the bargain table.

Head stylist behind 'Styled by Vinnies' Karmyn Thomas said the campaign is the first of its kind because it encourages the pairing of unique statement items with the season's key trends such as nudes and nautical patterns as well as pieces with a harder or tribal edge.