Think Like A Rock Star

Think Like A Rock Star

Think Like A Rock Star shows you how to connect and engage with customers both online and offline to create a truly fan-centric brand using case studies of rock stars, including
Taylor Swift: who cultivates an army of devoted fans but constantly devising amazing experiences for them.
Johnny Cash: who was so passionate about his fans that he even followed them to jail.
Lady Gaga: who has built a financial empire by becoming a fan of her Little Monsters.


Mack Collier is a social media strategist, trainer, and speaker who specialises in helping companies better connect with their customers and cultivate fans for their brands. His clients include business of all sizes, from sole proprietorships to Fortune 500 companies.


Think Like A Rock Star
MH Education
Author: Mack Collier
ISBN: 9780071806091
RRP: $26.95