The Veronicas F*** Fur

"Bruised", "bloody" and gripping the bars of a cage, twin sisters Jess and Lisa Origliasso – the force behind the chart-topping Australian pop-rock duo The Veronicas – star in a newly released campaign for PETA Australia that pleads, "Don't Wear Fur or Fur Trim". The ad, attached, was shot by top celebrity photographer Joseph Cultice.

In a video interview, Lisa and Jess point to the extreme cruelty of the fur industry. "It's barbaric", Jess says. "They're beaten, they're anally and vaginally electrocuted, they're drowned, they're … trapped and skinned alive." That's why the duo encourages everyone to shop fur-free. "You would have to be an inhumane person [not to care about the animals' suffering]", Jess says. "Designers that still use fur, to us … it's ignorant and it's unnecessary and unacceptable."

The sisters have been speaking out against fur since 2009, when Jess first emblazoned the back of her jacket with the words "F*** Fur" – an action that prompted the duo's first anti-fur campaign. Their new campaign comes just as "You Ruin Me", the first single off their self-titled third studio album, has rocketed to the top of the charts.

The Veronicas are part of a long list of musicians and other celebrities – including 360, Missy Higgins, Iggy Pop, Ke$ha and Natalie Imbruglia – who have teamed up with PETA Australia or its affiliates to speak out against fur.

For more information, please visit PETA.org.au.