The Gruen Transfer

THE GRUEN TRANSFER Wednesday, 08 April 2009 - 09:00PM

Honest, funny and revealing, The Gruen Transfer, a runaway hit in 2008, is about how advertising works and how it works on us. It lifts the bonnet on the carefully constructed and manufactured messages that surround us all.

Examining the best and worst of advertising, acknowledging the art and science involved, The Gruen Transfer brings some of the pointiest and most creative minds in the ad industry together to discuss the power of persuasion. From ads in armpits to viral marketing blunders to the harnessing of Functional Magnetic Resonance Imaging (Now with added neuroscience!), The Gruen Transfer refreshes the parts of your mind that other programs can't reach, delivering insights into the latest techniques used to gain our attention and bend our will to spend.

This 10-part series is again fronted by the surprisingly tall Wil Anderson. It features regular guests and first season heroes Todd Sampson and Russel Howcroft, as well as a crack team of top advertising talents. After creating international headlines last year, one of the show's most popular segments, The Pitch, returns stronger than ever.

The hottest agencies in the country compete head to head to sell the unsellable. Think ice to Eskimos and you get the picture.

The Gruen Transfer will be repeated on ABC2 - Thursday, March 19 at 8:30pm

PRODUCTION DETAILS: A zapruder's other films co-production with ABC TV. Executive Producers are Andrew Denton, Anita Jacoby and Amanda Duthie. The show was co-created by Andrew Denton and Jon Casimir. It is produced by Jon Casimir. Supervising Producer is Debbie Cuell.