Body image activist and Embrace filmmaker, Taryn Brumfitt and advocates including The Butterfly Foundation are calling for law reform to promote healthy body images with the launch of a new petition on change.org.
The petition calls on the Government, to pass new legislation so that all commercial images must carry a warning if the models who appear in them were digitally altered (for example reducing body size, removal of wrinkles, skin smoothening and skin lightening). The warning must take up a minimum of 7% of the image.
Taryn Brumfitt said, 'Every day we are bombarded with digitally manipulated images and advertising presenting an unattainable ideal of what women's bodies should look like. Promoting images of only one type of body fuels eating disorders and poor self-esteem in young girls and women."
A growing number of health and medical professionals are concerned that digitally altered images in the media can contribute to unrealistic body image expectations, which can with some people ultimately lead to eating disorders and other serious mental health issues.
Due to the growing epidemic of eating disorders, France and Israel recently passed laws requiring images of models whose bodies have been digitally altered to carry a label, allowing the viewer to consciously take note that what they see isn't reality.
'If you look at women's magazines in the last thirty, forty, fifty years, you could be forgiven for thinking that there was only one type of woman who exists in the world and she is six foot tall, about seventeen years old, usually blonde, blue eyed, skin like plastic.
Taryn Brumfitt says, 'The increasing rates of eating disorders, suicide, anxiety and depression related to body dissatisfaction are alarming and on the rise.
We are at a crisis point. Now is the time for us to put people's wellbeing before the financial interests of large corporations.
'This legislation is an important step for all Australian in reducing the negative effects on self-esteem and body image."
To view the petition visit: https://www.change.org/p/label-digitally-manipulated-images-and-create-a-better-world-for-women-and-girls
Question: What inspired you to launch this petition?
Taryn Brumfitt: There is a massive issue for men and women in terms of body satisfaction and we know one of the reasons is driven from the imagery we see that is not-real and people are trying to be something that doesn't actually exist. I think it is very important for commercial images to have mandatory labelling so people can recognise what they are seeing isn't actually real.
MORE