Sydney Chambord Shine Awards

Sydney Chambord Shine Awards

The Chambord® Shine Awards™ 2010 program continued last night at The Loft in Sydney. At the event, hosted by, Mink Sadowsky of Chadwick Models Women's Division, guests including Kate Waterhouse, The Chaser's Chris Taylor, Damon Herriman, Salvatore Coco, Scott Flinn, Laura Csortan, Michelle Jank and Clayton Watson sipped French Martinis, Chambord® Lime & Soda and French Manhattans as models impressed with designs from nine of Sydney's hottest designers.

Judges Prue Lewington Style Editor of the Sunday Telegraph, Daily Addict founder Carrie Choo, Assia Benmendjdoub from Ragtrader, Kate Mansour from Chambord and winner of the 2008 Chambord® Shine Awards™ Carl Kapp deliberated before selecting Danielle Van Camp and LUELA to move onto the final in Sydney on the 31st of August with guests voting for Lulu in Chains as the People's Choice finalist.

Danielle Van Camp, LUELA and Lulu in Chains will be joined in the final of the 2010 Chambord® Shine Awards™ by Brisbane designers George Wu, Jacqueline Buck and Talulah and Melbourne designers Anna Campbell, Jolet and Limedrop.

The ten finalists nationally will be given $1000 and six weeks to create a Chambord® inspired design for Spring Racing Carnival. They will be flown to Sydney for the Chambord® Shine Awards™ final to be held at Sydney's historical Strand Arcade on the 31st August. Here they will display their creation for a panel of industry experts, media, designers and fashion conscious celebrities.

The grand prize of Chambord® Shine Awards™ in 2010 is bigger and better than ever. The winning designer will get to show their design to 2,000 consumers at the Strand Arcade's "An Evening with Our Designers", the design will be worn by a fashion forward celebrity during Spring Racing Carnival and they will also be able to show their own collection at Australia's largest consumer fashion festival in 2011, thanks to Chambord®.

Alongside the seven remaining Brisbane designers Salita Matthews, Subfusco, blanc + delta, Taree Birse, Sarva, Mary Mary and Neon Heartache and the five remaining Melbourne designers Alexi Freeman, Michelle Czech, Stacey Christie and MLY Black label they are still eligible to fill the 10th spot as a finalist.