Sweet Lilly Maternity Maternity never looked so good!

Sweet Lilly Maternity is home to Australia's hottest collection of fun, fabulous, edgy maternity and newborn baby wear. If you are a Pregnant Web Queen, then this is your place for up to the minute runway maternity fashion.

BORN TO SHOP

Maternity Clothing Guide for First Time Mums

If you've just found out that you're expecting your first child, congratulations and get ready for an exciting roller-coasting 9 months of your life!

It's fair to say that you'll probably have your share of the up's and down's and the effect of the baby hormones is something else! But there is an added bonus to becoming a new mum - you get to choose a new wardrobe for yourself and for your new baby too! Whoever said that retail therapy doesn't work can think again - its amazing how a spot of shopping can take the edge off morning sickness!

This is the point where you need to remind those dear husband and partners not to freak out ...you don't have to spend a fortune, in fact we have suggested a few basic, key maternity pieces to get you through the 9 months in maternity style.

Maternity clothes really do give you comfort and who wants to look back on their pregnancy photos with embarassment at those huge tents or oversized, ill fitting sweatpants and tees?

Maternity clothing doesn't have to be about constantly wearing dark colours to try and minimise your new shape. There are some wonderful maternity styles currently available that celebrate your shape, accentuating those womanly curves and minimising those flabby parts that we like to hide - all available in some wonderful exciting colours that reflect what's currently hot on the fashion runways across the globe.


*** Tori Spelling's dress is available Sweet Lilly Maternity

Maternity wear in Australia has become an integral part of the fashion savvy mum-to-be wardrobe.
Here is our list of essential maternity items:

Maternity jeans - invest in a couple of really good maternity jeans for best fit and cutting edge style.

Maternity Pants - a couple of pairs of basic work maternity pants will ensure comfort whilst at work.

Maternity Dresses - a good wrap dress can be worn over pants or jeans and be dressed up or down and will 'grow' with your body.

Maternity Lingerie - great fitting maternity bras that ooze sex appeal are fantastic to remind you that you are beautiful and sexy!

Maternity Nursing Tops - offer excellent value as many offer built in bras that can be worn during pregnancy and then afterwards for breastfeeding.

Maternity Blouses - cute + colourful maternity blouses will brighten up a pair of basic pants or jeans and enhance your new 'glowing' skin.

Now that you have a better idea for what maternity clothing you will need - the real fun begins! There are some wonderful maternity wear, maternity clothing and maternity designs and labels on the market right now and overseas maternity labels are all accessible at Sweet Lilly Maternity.

Congratulations and good luck with your pregnancy.

What our customers have to say about our funky styles and fab service:

"I've been having a bit of a rough and emotional pregnancy. Being able to buy such beautiful maternity wear on your shopping site has not just been convenient, but having nice things to look forward to has made me look and feel so much better about myself. I have recommended your great maternity fashion site to all of my pregnant girlfriends and have raved about the exceptional service and cool clothes that are available, as well as the great gifts and baby clothes."
Annie, VIC

"Its been really difficult trying to find an accessible maternity store that sells funky and 'different' maternity wear. Most of the stuff out there is pretty drab and boring. That's ok if you like that sort of thing, but I'm talking about serious maternity fashion and you seem to have hit the nail on the head! All of your stuff seems to be featured in the magazines and is really funky so I will definitely be recommending your site to all of my pregnant girlfriends."
Mel, NSW

Related links:
www.sweetlillymaternity.com.au
http://sweetlillymaternity.blogspot.com/

EVERYONE IS TALKING ABOUT MAMA BLACK MATERNITY JEANS!

Release the HOT MAMA within!

Mama Black is a maternity line which offers a contemporary denim collection for hot moms-to-be. Stylish maternity jeans have been designed to be well-suited for the daily grind yet classy enough to wear out on the town. Mama Black maternity jeans are not only stylish but adaptable and very comfortable.

Maternity Jeans with names such as Celebrity, Princessa, Rebel, Cha-Cha and Original Mama will surely pique interest among the fashionable and expecting.

Mama Black maternity jeans are made of quality denim and tailored to fit any body shape at an affordable price.

NYC Fashion Loft, LLC was founded in 2006 as a Contemporary Apparel Company and unveiled the Mama Black and Sonny Black clothing lines to the New York City fashion world.

Mama Black Maternity Jeans are available exclusively in Australia through Sweet Lilly Maternity, an online hip maternity store where only fashion savvy labels reside.

Do you own a pair of Mama Black Maternity Jeans? If not, order a pair today and release the hot mama within!

www.sweetlillymaternity.com.au