Swarovski Announces Ariana Grande as Brand Ambassador

Swarovski is joining forces with Ariana Grande as its new ambassador and face of the brand.

This partnership unites two icons of pop culture and will be launched with a Holiday Campaign in 2024.

The Grammy winning singer, songwriter and actress is among the world's best-selling artists, celebrated for her breathtaking performances and incredible vocal range.  Ariana is also a powerful advocate for inclusivity and empowerment.

Ariana Grande commented: "I am thrilled to be Swarovski's Brand Ambassador. It's an honour to represent a House that shares my passion for creativity, pushes the boundaries beyond the world of jewellery and promotes values of unapologetic self-expression. I cannot wait to embark on this journey and to inspire others to embrace their own unique sparkle."

Giovanna Engelbert, Swarovski Global Creative Director, commented: "Ariana's charisma and positive energy resonate with Swarovski's essence of bringing joy to the world and I am thrilled that she is joining us as Brand Ambassador. Ariana is a brilliant artist whose creativity shines through her songwriting and vocal performances as well as her personal style. I look forward to engaging in inspiring creative dialogues together."