Schick debuts Australia's longest catwalk at Sydney Fashion Weekend

Schick Hydro Silk® partners with Erin Holland to launch the Keeps On Giving campaign at Fashion Weekend Sydney - 29th Sept to 2nd Oct

Schick ambassador, model, and TV host, Erin Holland, will walk a virtual catwalk that will be live streamed for an hour via Erin's Facebook during the opening night of Sydney Fashion Weekend on Thursday 29th September.

The Schick virtual runway will depict various lifestyle scenarios in a woman's typical day – doing her daily yoga, picking up coffee, walking to work, going to the beach, meeting friends for a drink and going on a date. Erin will change outfits for each activity, showcasing designer looks that depict work wear, cocktail wear, leisure wear, swimwear and accessories. These clothes and accessories will also be auctioned via Erin's Facebook with money going to notable women's charity Dress For Success.

Guests at Sydney Fashion Weekend and those watching online can tune in to experience this new way of seeing the latest fashion trends straight off the catwalk, and can bid in real time for their favourite items knowing their bid is going to a good cause. An array of Australia's top fashion designers and those exhibiting at Sydney Fashion Weekend will be providing outfits to be auctioned off for charity.

The virtual catwalk will conclude with Erin walking onto the Sydney Fashion Weekend runway in front of the crowd to open the show. Some of the designers involved in the Schick Catwalk include: Cooper St, Jets, Sir The Label, Haus Of Song, House Of Cannon, August The Fourth, O'Neil, White Runway, Forcast, Wanted Shoes, Nine West, Review, Marcs, Tigerlily, Orologio and more.