Rugby World Cup 2011 has reached the final countdown. In just seven days the whistle will blow for the opening match on 9 September. Host nation New Zealand is ready to welcome the world - on and off the rugby field.

Fanatical about rugby, New Zealand is equally proud and passionate about its role as host for the greatest ever sporting event to be held in the country.

Complementing the hype of the games, New Zealand has prepared a spectacular show for visitors through the REAL New Zealand Festival; an exhibition of the country's diversity in food, wine, arts, entertainment, lifestyle, heritage and its unique culture, including:

Wellington's World of WearableArt Icons on Tour - a renowned event that will showcase works of art designed to be worn on the human form. Artworks are also brought to life in a stunning choreographed performance featuring Royal New Zealand Ballet dancers.

Hawke's Bay Beer Appreciation Day - Lovers of finely crafted beer take note: Saturday September 24 will see the first ever Beer Appreciation Day come to Hawke's Bay and will feature over 30 beers from independent craft beer breweries in the region - perfect for satisfying a well-deserved thirst after supporting your team in the rugby.

Taste Nelson - a festival of "everything Nelson.” It's about giving people a taste of Nelson in all senses of the word; food, wine, beer, seafood, fresh produce, culinary delights, arts, crafts and local performing talents.

Villa Maria Festival in the Vineyard in Auckland - A uniquely New Zealand experience that will showcase music, food and wine at Auckland's Villa Maria Estate, one of the country's premier wineries.