Rita Ora Launch of DKNY MYNY Fragrance

DKNY along with Rita Ora, Chrissy Teigen and Hannah Bronfman celebrated the launch of the DKNYMYNY fragrance, which is inspired by the modern urban spirit of New York City.

Thousands of New Yorkers lined up in Madison Square Park to experience the one-of-a-kind, heart-shaped pretzel, inspired by the DKNY MYNY-shaped bottle.

Pretzels were created exclusively by Dominique Ansel,  award-winning chef and Cronut™ creator, and served from a custom NYC-style pretzel cart.

Rita Ora and musician Kilo Kush, created their own 'MYNY Heart", a digital mosaic heart composed of their own NYC centric photos, from the digital platform: myny.dkny.com