Red Bull is kicking off winter early, with the arrival of its most popular Winter Edition flavour ever - Red Bull Winter Edition Iced Vanilla Berry. The newest flavour to arrive down under mixes the exceptional taste of blueberry, creamy vanilla, and icy-fresh notes of eucalyptus. The limited-edition flavour is available in icy-blue coloured 250 ml cans now in 7-Eleven, ahead of its national rollout in retailers including Coles from April.
The new Iced Vanilla Berry flavour quickly became Red Bull's best-selling Winter Edition ever following its launch for the Northern Hemisphere season. It has been so popular in the United States, that single cans are listed on eBay for almost $35 AUD.
Now it's Australia's turn to try this fan-favourite drink and Aussies are already raving about it on social media. TikToker _jessiecarr loves the "cool" blue colour, describing the new flavour as "really good" and on "a whole other level".
Red Bull athlete and World Champion diver, Rhiannan Iffland, is also a fan and said the new flavour might just be her new favourite.
"The new Red Bull Winter Edition Iced Vanilla Berry is really yummy. I think it goes to the top of my favourites list for the different Red Bull Editions," Iffland said.
Cracking open a cold can of the Red Bull Winter Edition Iced Vanilla Berry reveals a glacier-blue colour, with icy-cool flavours of blueberry, creamy vanilla and the surprising flavour note of Australia's signature eucalyptus. Whether it's hitting the slopes, pushing through the afternoon slump at work, or mixing a winter mocktail for Dry July, Red Bull Winter Edition Iced Vanilla Berry gives you the wiiings you need to power through the chilly season.
Red Bull Editions combine the Wings of Red Bull Energy Drink with different tastes, offering a refreshing option for every palate and occasion. In Australia, the Red Bull Editions line also includes the Sugarfree Berry Edition (Forest Fruits), the Sugarfree Coconut Edition, the Tropical Edition, the Red Edition (Watermelon) and the Blue Edition (Blueberry).
The Red Bull Winter Edition Iced Vanilla Berry 250ml cans are available now in 7-Eleven, ahead of a national rollout in retailers including Coles supermarkets from April.
"We are thrilled to introduce Red Bull Winter Edition Iced Vanilla Berry to Coles this April. The flavour has been a hit overseas, and we are excited to bring it to our customers," said Coles Senior Category Manager, Bobby Smart.
Visit redbull.com to learn more.
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