To help raise money for the McGrath Foundation, independent grocers IGA will donate 40c from every Pink Chocolate Mud Cake sold from 4 to 31 January 2010.

Co-founded by Jane and Glenn McGrath after Jane's initial recovery from breast cancer, the McGrath Foundation provides physical, psychological and emotional support for women diagnosed with breast cancer and their families from the time of their diagnosis and throughout their treatment for breast cancer.

The funds raised from the sale of the Pink Chocolate Mud Cake will go towards the placement of McGrath Breast Care Nurses in rural and regional Australia while increasing breast awareness in younger women. There are currently 53 McGrath Breast Care Nurses located in areas as far reaching as Hervey Bay (QLD), Geraldton (WA), Armidale (NSW), Warrnambool (VIC) and Whyalla (SA) providing an invaluable health resource and support for women dealing with breast cancer treatment.