Olay's UV Lineup

Olay's UV Lineup

Have you ever heard these words? "Sun protection isn't that important, all the damage was done when you were younger". This is a common misconception. Most of us are vigilant when it comes to protecting ourselves when we're heading off to the beach, but on a day to day basis we fall prey to the incorrect notion that the majority of skin damage from sun exposure happens during our youth. But research out of the USA has proven otherwise, the reality is we're exposed to just as much sun, and cause just as much skin damage, post our teen years. And every minute of unprotected sun exposure adds up!

David Khoo, Olay Scientist, says "In countries like Australia, even on a cloudy day the level of UV radiation can sometimes be quite high. Even if we are not directly under the sun, we can accumulate incremental sun exposure when driving to work, running errands outdoors, or just sitting in the office close to a window. So, it's important to be aware of how much sun we are getting and always have some basic SPF protection on. We need to be skin savvy on a daily basis."

"Damage from UVA and UVB rays from the sun can account for up to 90% of the skins aged appearance. UV rays deeply penetrate the skin causing significant damage, so it is important to understand that skin damage due to sun exposure is not defined by age and we need to be conscious about sun protection all the time. Olay has the widest range of SPF based products available in the market - offering targeted treatments with the added benefit of SPF protection, so you can find the right sun protection solution for you" concludes David Khoo.

New Regenerist Superstructure Cream SPF 30
There are many different cosmetic procedures that target the signs of ageing. Wrinkle filling injections temporarily plump up the skin and lasers or chemical peels can help to boost the skin's natural collagen producing system. But, what if there was another option to look dramatically younger without resorting to such drastic measures? Look no further than the new Olay Regenerist Superstructure Cream SPF 30.

Regenerist Superstructure Cream with SPF 30 offers outstanding anti-ageing efficacy, combining Olay's high level of amino-peptide complex with super hydrating power. Its SPF 30 formula helps block direct DNA damaging UV rays, to help protect skin and maintain collagen structural integrity. The end result is an intensely pampering and sumptuous cocoon for the skin, with its rich super-cream texture and a wonderful, unique scent with the additional benefit of SPF protection which helps prevent premature skin ageing.
RRP $49.99 AUD

Olay Total Effects SPF 15
For those concerned about sun exposure, which is one of the main causes of premature visible skin ageing, then the Olay Total Effects SPF 15 is a great option. This daily facial moisturiser provides 7 anti-ageing benefits in one moisturiser, to give you visibly younger looking skin while providing you with the additional benefit of UVA/UVB protection. It is available in 3 variants for normal, gentle and with a touch of foundation (SPF 15).

The star ingredient in the Total Effects range is niacinamide, which is scientifically proven to work with vitamin C to help increase the skin's collagen levels. It also helps to speed up the skin's renewal rate, while increasing the skin's moisture barrier to fight dryness. With the additional protection of SPF 15, it's a great offering to help avoid skin dehydration or premature skin ageing.
RRP $32.49 AUD

Complete Defence SPF 30+
Perfect for those looking for basic moisturisation and SPF protection, Olay Complete Defence SPF30+ Lotion is a lightweight, non-greasy sunscreen moisturiser that absorbs quickly and replenishes moisture, whilst providing SPF30+ protection to safeguard against the sun's harmful rays. It is available in two variants - for normal and sensitive skin.

Olay Complete Defence SPF 30+ Lotion is infused with aloe, green tea extract and contains nourishing vitamin E, pro-vitamin B5 and vitamin B3. In addition, Olay Complete Defence SPF 30+ Lotion carries the Skin Cancer Foundation New York's International Seal of Recommendation.
RRP $14.69 AUD

Definity Tone Correcting Anti-Ageing Foaming Moisturiser SPF 15
Olay Definity's innovative Tone Correcting Anti-Ageing Foaming Moisturiser with SPF 15 is a must have skincare item loved by beauty experts and international makeup artist, Bruce Grayson. The lightweight formula contains Olay's unique essential glucosamine complex and absorbs instantly, penetrating the skin's surface to help brighten skin and remove the dark spots and dullness that are associated with ageing. It protects against further damage with broad spectrum SPF 15 UVA/UVB protection and is ideal for use as a day cream, as it sits well under make up and keeps you protected from sun damage.
RRP $39.99 AUD

Stockist details 1800 028 280 or go to www.rightolayforyou.com.au or www.olay.com.au.