Olay Definity Cream Cleanser

IT'S TIME TO FIGHT WHAT AGES YOU MOST!

INTRODUCING OLAY DEFINITY - OLAY'S MOST INNOVATIVE ANTI-AGEING RANGE YET

Up until now, lines and wrinkles have traditionally defined a women's age. But the latest groundbreaking anti-ageing research from skincare expert Olay reveals there's more to the war against ageing than just fighting the appearance of lines and wrinkles. Insight from behavioural science suggests that in fact discolourations, dark spots, dullness and uneven skin tone are the new perception of "old."i That's why Olay has launched its most innovative and highlydefined anti-ageing range yet - the Olay Definity Tone Correcting Anti-Ageing Range - so you can fight what ages you most!

In just eight weeks, Olay Definity helps visibly transform the appearance of skin and fights what ages skin the most: dark spots and discolourations, along with lines and wrinkles. Luminous skin starts now!

Olay Definity, with Olay's Essential Glucosamine Complex, is designed to help go beyond wrinkles to also improve theappearance of dull, uneven and discoloured skin tone. With daily use, Olay Definity hydrates the skin to visiblyreduce the appearance of past damage, as well as reducing the appearance of discolourations and wrinkles to revealmore luminous and flawless looking skin - as if it emits light from within.

The Essential Glucosamine Complex in Olay Definity combines two powerful skin-enhancing ingredients -Niacinamide and N-Acetyl Glucosamine:

o Niacinamide is scientifically proven to help boost skin's collagen levels, restoring your skin's inner glow. And,because collagen also happens to be important for keeping away the lines and wrinkles, Niacinamide canhelp provide smoother, firmer skin.

o The combination of Niacinamide and N-Acetyl Glucosamine is clinically proven to reduce the appearance ofdark spots and skin discolouration, resulting in a more even, luminous skin appearance.Olay Definity utilises this scientific innovation in a single cutting-edge formula to fight what ages you most - darkspots and discolouration.

THE NEW ISSUE IN SKIN AGEING - GROUND BREAKING RESEARCH ON SKIN TONE:

Discolouration and dark spots can add 10 years to your look, according to evolutionary biologists Drs. Bernhard Finkand Karl Grammer, working with skin expert & P&G Research Fellow Dr. Paul Matts. ii

In their groundbreaking study, the scientists asked how uneven skin tone by itself might influence the perception offemale age and beauty. To put the spotlight on skin tone, they photographed 170 women, digitally removed the linesand wrinkles and draped the resulting images on a standard facial structure.

"Four hundred and thirty male and female observers were charged with guessing the ages of the models. The resultswere amazing as responses revealed that skin tone alone can add 10 years to a woman's appearance," said Dr Fink."In this age of wrinkle-focused anti-ageing treatments we might be missing a big part of the solution. Young, healthyskin isn't just smooth and firm, it's also even-toned and spot-free, giving rise to a luminous appearance."As high definition technology in skin care begins to reveal the world in a whole new light, facial luminosity and evenskin tone arise as a new beauty ideal, redefining the way we think about anti-ageing skincare.

THE SOLUTION - INGREDIENTS THAT WORK:

World-renowned skin experts agree that Olay Definity works. Dr. Alexa Kimball of Harvard Medical School, who leadsthe Clinical Unit for Research Trials in Skin comments:

"Pigmentation is an appearance issue that strikes an emotional chord for many women. The large base clinical dataindicate that the combination of N-Acetyl Glucosamine and Niacinamide significantly evens skin tone, reducing theappearance of dark spots, and providing an easily accessible solution to ease women's concern about ageing."In January 2006, Dr. Kimball co-chaired a panel of internationally renowned dermatologists in Rome to discuss thereduction of skin hyperpigmentation with an N-acetyl glucosamine and Niacinamide complex. This panel of 19 skinexperts concluded that a topical formulation with this complex significantly reduces both the amount andunevenness of melanin in the skin versus a base moisturiser.iii

The New Olay Definity Tone Correcting Anti-Ageing line-up includes:

Priced at RRP $39.99AUD:
Olay Definity Tone Correcting Anti-Ageing Foaming Moisturiser SPF15 (50ml)
Olay Definity Tone Correcting Anti-Ageing Cream (50g)
Olay Definity Tone Correcting Anti-Ageing Lotion SPF15 (50ml)
Olay Definity Tone Correcting Anti-Ageing Serum (50ml)
Olay Definity Tone Correcting Anti-Ageing Night Cream (50g)

Priced at RRP $19.99AUD:
Olay Definity Illuminating Cream Cleanser (150ml)